Robert John Armstrong Jr., Chief Marketing Officer of Zebra Technologies (NASDAQ: ZBRA), disclosed a series of equity transactions in early March 2026, according to a Form 4 filing with the Securities and Exchange Commission.
On March 5, 2026, Armstrong sold 9 shares of Class A Common Stock at $229.73 each, generating proceeds of $2,067. The filing shows that this sale was one element of a broader set of moves over the first days of March.
Earlier in the month, Armstrong added to his position by acquiring 2,323 shares of Class A Common Stock on March 3, 2026. On March 5, he also exercised stock appreciation rights related to 166 shares. The Form 4 further reports that Armstrong disposed of 246 shares at $231.42 on March 4 and 8 shares at $229.44 on March 5 to meet tax obligations, with those dispositions totaling $58,764.
The equity activity comes as Zebra Technologies, an $11.3 billion company, was trading around $229.67, having fallen roughly 27% over the prior six months based on InvestingPro data. InvestingPro analysis cited in the filing suggests that, despite the recent share-price weakness, the stock remains undervalued relative to its Fair Value, with more detailed findings available in the Pro Research Report referenced by that service.
Separately, Zebra reported fourth-quarter 2025 results that were consistent with analyst expectations. The company posted earnings per share of $4.33 and reported revenue of $1.48 billion, slightly ahead of forecasts. The company attributed the quarter’s performance to solid sales growth and strategic innovations.
Market reaction was observable in pre-market trading following the earnings release. The filing and results together leave market participants watching whether Zebra can sustain its growth trajectory after the quarter that industry commentary characterized as demonstrating resilience.
Clear summary: Armstrong’s March filings show a mix of purchases, exercises and small sales, including a 9-share sale for $2,067, while Zebra’s Q4 2025 earnings matched EPS estimates and produced modestly stronger-than-expected revenue of $1.48 billion.