Yelp Inc. director Jedda Dan sold 1,464 shares of common stock on February 23, 2026, at $21.02 per share, producing proceeds of $30,773, according to a Form 4 filing with the Securities and Exchange Commission. The transaction was carried out under a trading arrangement established on March 6, 2025, pursuant to a 10b5-1 plan.
Following the disposition, Dan continues to hold 17,100 shares of Yelp common stock. The sale came while the shares were trading near their 52-week low of $19.60 and after a six-month period in which the stock price declined roughly 32 percent.
Yelp recently published its fourth-quarter 2025 results, reporting earnings per share of $0.61, which exceeded the consensus estimate of $0.53 by 15.09 percent. Revenue for the quarter was $359.99 million, slightly higher than the projected $358.77 million. Despite the modest beat, the company issued guidance for the first quarter and full-year 2026 that fell short of market expectations for both revenue and EBITDA.
Market analysts and other market participants have reacted to the mixed signals. Evercore ISI trimmed its price target for Yelp from $38.00 to $31.00 but maintained an Outperform rating, citing concerns about weak advertising fundamentals as a rationale for the reduced target. Separately, a report from Bear Cave characterized Yelp as a "classic value trap," pointing to issues it sees with the brand, customer satisfaction, and sales culture.
Context and implications
The insider sale was executed under a pre-planned trading schedule, and the Form 4 filing formalizes the transaction. At the same time, the company’s quarterly results showed a small upside to expectations, while forward guidance and external commentary have introduced skepticism about Yelp’s trajectory.
Data points
- Shares sold: 1,464
- Sale price: $21.02 per share
- Gross proceeds: $30,773
- Remaining shares owned by Jedda Dan: 17,100
- 10b5-1 adoption date: March 6, 2025
- Q4 2025 EPS: $0.61 versus $0.53 expected
- Q4 2025 revenue: $359.99 million versus $358.77 million expected
- 52-week low referenced: $19.60; six-month decline: 32 percent
Disclosure