Insider Trading February 27, 2026

Walton Family Holdings Trust Sells $220 Million in Walmart Shares, Analysts Raise Targets on Digital Momentum

Trust disposes of 1.72 million shares across two days while analysts lift price targets citing digital and AI-driven growth

By Marcus Reed WMT
Walton Family Holdings Trust Sells $220 Million in Walmart Shares, Analysts Raise Targets on Digital Momentum
WMT

The Walton Family Holdings Trust, which holds roughly 10% of Walmart, sold 1,723,736 shares of Walmart Inc. for about $220 million in multiple transactions on Feb. 26-27, 2026. The sales ranged from $127.1188 to $128.0593 per share; the trust still directly owns 522,580,949 shares. Several brokerages have recently raised price targets on Walmart, pointing to robust digital revenue expansion and tech-enabled omnichannel progress.

Key Points

  • Walton Family Holdings Trust sold 1,723,736 Walmart shares for about $220 million across Feb. 26-27, 2026, with prices between $127.1188 and $128.0593.
  • After the sales and a 303,000-share distribution to a beneficiary, the trust directly holds 522,580,949 Walmart shares; the stock traded at $127.95 and has risen 31% over the past year.
  • Several brokerages raised price targets - including Evercore ($153), Tigress Financial ($150), Barclays ($132) and Piper Sandler ($130) - citing digital revenue growth, omnichannel transformation and ad momentum.

The Walton Family Holdings Trust, a holder of roughly ten percent of Walmart Inc. (NYSE: WMT), completed a sequence of stock sales that totaled 1,723,736 shares for approximately $220 million, according to a Form 4 filed with the Securities and Exchange Commission.

Transaction prices spanned a narrow band, from $127.1188 to $128.0593 per share, and the trust executed the trades across multiple transactions on February 26 and 27, 2026. On February 26, the trust sold 21,770 shares at a weighted average price of $127.1188. The selling continued the next day, with dispositions of 1,359,406 shares at a weighted average price of $127.6753 and 342,060 shares at a weighted average price of $128.0593.

In addition to the outright sales, the Walton Family Holdings Trust distributed 303,000 shares of Walmart common stock to a beneficiary of the trust. After these moves, the trust retains direct ownership of 522,580,949 shares of the retailer.

Walmart shares have climbed 31% over the last year and were trading at $127.95 at the time of the filing, giving the company a market capitalization of $1.02 trillion. The company has increased its dividend for 31 consecutive years, a streak noted in InvestingPro analysis, which also indicates the stock appears overvalued on Fair Value metrics.


Alongside the insider activity, the company has attracted a wave of analyst revisions upward in recent coverage, driven largely by its digital expansion and investments in technology. Evercore lifted its price target to $153 while keeping an Outperform rating, highlighting Walmart’s digital business - which the firm says grew 27% - and estimating digital revenue at roughly $100 billion in the U.S. and $150 billion globally. Evercore also suggested that Walmart’s guidance for 6% earnings per share growth could be conservative.

Tigress Financial increased its target to $150, characterizing Walmart’s evolution into a tech-enabled omnichannel platform that leverages artificial intelligence. Barclays raised its price target to $132, attributing the increase to unit share gains and price investments. Piper Sandler reiterated an Overweight rating with a $130 price target, pointing to the company’s advertising growth momentum and steady EBIT expansion in recent years.

These analyst moves collectively underscore market attention on Walmart’s digital and technology investments as drivers of future expansion. The recent insider transactions occurred against this backdrop of bullish analyst commentary and rising share price.


For investors monitoring insiders, the filings provide a clear record of the trust’s activity and the exact volumes and pricing of the transactions. The trust remains a substantial shareholder even after the sales and the distribution to a beneficiary.

Given the mix of insider selling and elevated analyst targets tied to digital momentum, market participants may weigh the transactions and research notes within the broader context of valuation, guidance and strategic execution.

Risks

  • Valuation concern - InvestingPro analysis flags the stock as appearing overvalued on Fair Value metrics, which may affect investor appetite; impacts equity markets and retail sector valuations.
  • Unclear motivation for insider sales - the Form 4 documents the transactions and a distribution to a beneficiary but does not specify intent, creating uncertainty for shareholders and market observers; impacts investor sentiment in the retail sector.
  • Guidance and expectations - Evercore noted Walmart’s 6% EPS growth guidance may be conservative, indicating potential variance between guidance and analyst expectations that could affect earnings-driven market reactions; impacts earnings outlook and equity analysts' models.

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