Insider transaction details
Michael Kirban, Executive Chairman of Vita Coco Company, Inc. (NASDAQ: COCO), completed sales totaling 50,000 shares of the company’s common stock on March 11 and March 12, 2026, generating proceeds of $2.9 million. Both transactions executed at $58.00 per share, with 9,796 shares sold on March 11 and 40,204 shares on March 12.
Holdings after the trades
Following these sales, Kirban retains direct ownership of 143,799 shares. In addition to his direct holding, he has indirect stakes of 1,479,049 shares through the Michael Kirban 2010 Trust and 565,681 shares through the Michael Kirban Revocable Trust.
Equity compensation on the books
Kirban also holds a suite of non-qualified stock options that permit purchase of common stock at exercise prices ranging from $10.178 to $32.78. Those option grants carry expiration dates that fall between 2029 and 2035.
Valuation snapshot
A Fair Value-oriented analysis included with the company’s market data indicates COCO appears overvalued at current levels on those metrics. The company is shown with a market capitalization of $3.33 billion and a price-to-earnings ratio of 45.34 in that same snapshot.
Recent analyst moves and corporate governance updates
Vita Coco has seen recent upward revisions from sell-side analysts. Evercore ISI raised its price target to $70 while keeping an Outperform rating, citing strong scanner data and a constructive long-term view. Morgan Stanley also lifted its price target to $57, attributing the change to a revised growth outlook and higher adjusted EBITDA estimates for fiscal years 2026 and 2027; those revisions followed the company’s fourth-quarter results released in February.
Separately, the company appointed Shelley Broader to its board of directors. Broader brings more than 25 years of retail leadership experience, including roles at Walmart and Chico’s FAS.
Context and limitations
The share sales occurred while COCO shares were trading near a 52-week high of $59.88, after a 68% return over the trailing 12 months. The information above reflects reported transactions, analyst commentary, and board changes; it does not include forward-looking projections beyond the specific statements and metrics disclosed.
What this report covers
This piece summarizes reported insider transactions, disclosed security holdings and option positions, valuation metrics cited by market research, recent analyst target changes, and a board appointment for Vita Coco Company, Inc.