Richard A. Hayne, who serves as both chief executive officer and chairman of the board at Urban Outfitters Inc (NASDAQ:URBN), executed a series of stock sales valued at a combined $2,901,811 across February 4 and 5, 2026. The disposals were completed under a prearranged trading plan and included multiple transactions with per-share prices ranging from $71.147 to $74.008.
The sales comprised both shares Hayne owned directly and lots held indirectly through his spouse acting as trustee. On February 4, Hayne sold 4,214 shares at $72.785 and 6,453 shares at $73.852. The following day, February 5, he sold 7,231 shares at $71.147, 1,724 shares at $71.941, 1,125 shares at $73.303 and 587 shares at $74.008.
Parallel disposals of shares held by Hayne’s spouse in a trustee capacity occurred on the same dates. On February 4, 3,686 shares were sold at $72.785 and 5,647 shares at $73.852. On February 5, those trustee-held sales comprised 6,327 shares at $71.147, 1,509 shares at $71.941, 984 shares at $73.303 and 513 shares at $74.008.
After these transactions, the reported ownership positions include 17,543,210 shares owned directly by Hayne. Indirect holdings attributed to related parties and vehicles were also disclosed in detail: 2,015,949 shares by spouse as trustee, 23,480 shares by Profit Sharing Fund (401(k) Plan), 185,573 shares by Trust, 35,140 shares by Hayne Foundation, 1,176,273 shares by Spouse, 11,300 shares by Spouse through Profit Sharing Fund (401(k) Plan) and 2,597,268 shares by Spouse as Trustee.
The transaction note indicates the trades were carried out pursuant to a prearranged trading plan. No other changes to executive or board roles were reported in conjunction with the sales.
Company performance and analyst perspectives
Urban Outfitters has recent financial indicators that reinforce a profile of growth. InvestingPro assigns the company an overall score of "GREAT" at 3.25. The company is scheduled to report its next earnings on March 3, 2026. Over the last twelve months, reported revenue growth stood at 11.09%, and the firm’s PEG ratio is 0.26, metrics consistent with continued expansion under current conditions.
During the holiday period ending December 31, 2025, Urban Outfitters reported a 9% increase in total net sales compared with the same period a year earlier. The company’s Retail segment recorded a 7% rise in net sales and comparable sales growth of 5%, attributed to mid-single-digit gains across both digital channels and physical retail stores. The company also filed an earnings report for the third quarter of fiscal 2025, although specific financial details were not included in the initial filing.
On the analyst front, UBS maintained a Neutral rating with a $80 price target, citing the strength of brands including Anthropologie, Free People and Nuuly. Goldman Sachs initiated coverage with a Neutral rating and an $83 price target, noting the retailer’s solid market positioning.
Implications for markets and investors
The documented insider sales occurred against a backdrop of positive top-line trends and supportive valuation metrics. Investors monitoring executive activity, earnings dates and analyst positioning may interpret these transactions alongside the company’s retail performance metrics and forthcoming earnings release. The disclosed holdings show that despite the sales, Hayne retains substantial direct and indirect ownership in the company.
Note - The share counts, prices, dates and ownership figures in this report reflect the company disclosures for the listed transactions and ownership positions.