Richard A. Hayne, who serves as both chief executive officer and chairman of Urban Outfitters Inc (NASDAQ:URBN), completed a series of stock sales that totaled 10,082 shares on January 27 and 28, 2026, according to a Form 4 filed with the SEC. The combined proceeds from those disposals amounted to $706,031.
The trades were split across multiple transactions. On January 27, Hayne sold 2,074 shares that he held directly at a weighted average price of $70.00; the executed prices in that batch ranged from $70.00 to $70.005. That same day, an additional 1,814 shares held indirectly by his spouse in a trustee capacity were sold at the same price range.
On January 28, Hayne sold further holdings: 3,304 shares he owned directly and 2,890 shares held indirectly. Those shares were transacted at a weighted average price of $70.047, with per-share prices spanning $70.00 to $70.28.
After these transactions, Hayne’s direct ownership in Urban Outfitters stands at 17,606,548 shares. He also retains indirect holdings through a mix of trusts, a profit-sharing fund and his spouse, as noted in the filing.
Separately, the company disclosed operational results for the recent holiday period. Urban Outfitters reported a 9% increase in total net sales for the holiday period ended December 31, 2025, compared with the same stretch a year earlier. Within the firm’s Retail segment, net sales rose 7% and comparable sales increased 5%, driven by gains in both digital channels and brick-and-mortar store sales.
The SEC filing noted the company also released its earnings report for the third quarter of fiscal 2025; however, the filing did not include granular financial figures from that report and instead pointed readers to the press release for full details.
Market and analyst reactions to the company’s disclosures were mixed. UBS reiterated a Neutral rating on Urban Outfitters and set an $80 price target, highlighting the relative strength of the company’s Anthropologie, Free People and Nuuly brands. Goldman Sachs initiated coverage with a Neutral rating and an $83 price target, citing the company’s solid positioning within specialty retail.
Despite the company’s report of record holiday sales, Urban Outfitters’ shares fell by 7% following the announcement. Analysts from the named firms continue to describe the core brands as strong, though their coverage remains neutral in tone.
The Form 4 filing provides a clear record of insider activity and the company’s recent sales performance, while market reaction and analyst stances underscore continuing uncertainty around valuation and near-term share performance.