Insider Trading March 16, 2026

Udemy CFO Executes $119K Share Sale Amid Strategic Moves and Analyst Revisions

Sarah Blanchard’s Rule 10b5-1 sale coincides with Udemy’s subscription traction, Coursera merger progress and partnerships expanding AI learning offerings

By Avery Klein UDMY COUR
Udemy CFO Executes $119K Share Sale Amid Strategic Moves and Analyst Revisions
UDMY COUR

Udemy Chief Financial Officer Sarah Blanchard sold 25,000 shares on March 13, 2026 under a pre-established Rule 10b5-1 plan, generating roughly $119,375. The company recently posted slightly better-than-expected fourth-quarter results, advanced a proposed merger with Coursera, expanded AI learning offerings with Google, and formed a partnership with Glean. Analysts trimmed targets while the stock sits near its 52-week low.

Key Points

  • Udemy CFO Sarah Blanchard sold 25,000 shares on March 13, 2026 under a Rule 10b5-1 plan, generating about $119,375; she now directly holds 1,455,763 shares.
  • Udemy posted Q4 results that slightly beat expectations, with subscription revenue comprising over 75% of total revenue, signaling progress in its subscription-first strategy.
  • The company advanced a proposed merger with Coursera - the FTC granted early termination of the waiting period - and launched partnerships and products focused on AI learning, including the "Learn AI with Google" plan and a tie-up with Glean.

Udemy, Inc. (NASDAQ: UDMY) disclosed that Chief Financial Officer Sarah Blanchard disposed of 25,000 shares of common stock on March 13, 2026, for approximately $119,375. The transactions occurred across several trades with execution prices between $4.69 and $4.86 per share.

The sale, reported on a Form 4 filed with the Securities and Exchange Commission, was carried out automatically under a Rule 10b5-1 trading arrangement that Blanchard adopted on March 14, 2025. After completing the March 13 sale, Blanchard’s direct holdings in Udemy total 1,455,763 shares.

Separately, on March 15, 2026, 14,843 shares were recorded as disposed of to satisfy tax withholding obligations, valued at $70,801. The filing notes these shares were used to cover taxes rather than being sold in the open market.

Market context around the transaction is mixed. Udemy’s shares have fallen roughly 33% over the past six months and are trading near a 52-week low of $4.35. At the same time, InvestingPro valuation analysis referenced in public materials places a Fair Value for the company at $6.84, suggesting a gap between current market price and that estimate.


Recent corporate developments

  • Udemy reported fourth-quarter results that modestly exceeded expectations for both revenue and profitability. The company noted that subscription revenue now represents more than three-quarters of total revenue, reflecting continued progress in its subscription-first strategic shift.
  • Udemy announced a proposed merger with Coursera. The U.S. Federal Trade Commission granted early termination of the waiting period for the deal. The transaction structure calls for Chess Merger Sub, Inc., a wholly owned subsidiary of Coursera, to merge with Udemy.
  • On the product and partnership front, Udemy launched the "Learn AI with Google" plan, which provides access to Google’s AI Professional Certificate for Udemy’s 84 million learners and includes Google’s AI curriculum and advanced models along with industry-recognized credentials.
  • Udemy also entered a partnership with Glean to embed AI-powered learning directly into workplace systems, intended to improve contextual learning for employees.
  • In coverage moves, Canaccord Genuity lowered its price target for Udemy from $7 to $5 while maintaining a Hold rating on the shares.

The insider sale was executed within the constraints of a pre-existing trading plan and the subsequent tax-related disposition was not an open-market sale. The company’s operational updates - including subscription revenue mix, the Coursera merger progression, and new AI-focused learning initiatives - provide additional context for investors assessing valuation and strategy.

Given the mix of insider activity, near-term analyst revisions, and strategic announcements, market participants may weigh these discrete items differently. The filings and corporate disclosures leave factual elements clear, while longer-term outcomes and synergies from the announced merger and partnerships remain to be realized.

Risks

  • Stock volatility and recent 33% decline over six months, with shares trading near a 52-week low of $4.35 - this impacts equity investors and market sentiment in the EdTech sector.
  • Analyst pressure: Canaccord Genuity lowered its price target from $7 to $5 while keeping a Hold rating, introducing valuation uncertainty for investors evaluating Udemy shares.
  • Integration and execution risk tied to the proposed Coursera merger and the real-world impact of new AI learning initiatives - outcomes and synergies are not yet established, affecting M&A and education-tech market participants.

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