StubHub Holdings Inc (NASDAQ:STUB) disclosed that Principal Accounting Officer Scott Michael Fitzgerald sold 28,387 shares of the company’s Class A common stock on March 11, 2026. The transaction generated approximately $217,546, with shares sold at prices between $7.37 and $8.09, a range that includes the stock’s 52-week low of $7.37.
The sale was reported in a Form 4 filing with the Securities and Exchange Commission. After the disposition, Fitzgerald directly holds 77,961 shares of StubHub Holdings.
In a related payroll-tax transaction, the company withheld 1,900 shares on March 10, 2026 to satisfy tax obligations. Those withheld shares were valued at $15,067 based on a price of $7.93 per share.
The disposition was carried out under a Rule 10b5-1 trading plan that Fitzgerald adopted on December 10, 2025. The sale took place against a backdrop of recent share-price weakness: the stock has fallen 11% over the past week and 64% over the last six months.
Separately, InvestingPro analysis is cited as indicating that the stock is trading below Fair Value, implying it may be undervalued according to that service. The company’s Pro Research Report is noted as available for deeper analysis on a wide universe of US equities.
StubHub’s recent financial results and subsequent market reaction provide context for the timing of the insider sale. For the fourth quarter, StubHub reported revenue of $449 million, below the consensus expectation of $485 million. The company recorded an earnings per share loss of -1.56, which missed the forecasted -0.03 and represented a substantial deviation from expectations. Adjusted EBITDA for the quarter was $63 million, a figure that exceeded some analyst expectations.
Following the earnings release, several firms updated their views of StubHub. BMO Capital lowered its price target from $22 to $15, citing disappointing revenue and gross merchandise sales. Wedbush downgraded the stock to Neutral from Outperform, pointing to concerns about the company’s direct issuance business and regulatory risks. Guggenheim maintained a Neutral rating with a $9.00 price target, noting the revenue shortfall. Citizens reiterated a Market Perform rating and highlighted strategic adjustments in the company’s Direct Issuance and advertising roll-out.
These analyst moves and the company’s reported results illustrate the challenges StubHub is managing as it navigates current market conditions and makes strategic shifts in its business operations.
Key details
- Sale date: March 11, 2026.
- Shares sold: 28,387 Class A common shares.
- Proceeds: Approximately $217,546; sale prices ranged from $7.37 to $8.09.
- Post-sale direct ownership for Fitzgerald: 77,961 shares.
- Withheld for taxes: 1,900 shares on March 10, 2026, valued at $15,067 at $7.93 per share.
- Trading plan adoption date: December 10, 2025.