Transaction overview
Kelli Keough, executive vice president at SoFi Technologies (NASDAQ: SOFI), sold 9,755 shares of common stock on February 20, 2026, with proceeds totaling $184,117. The shares were disposed of at a weighted average price of $18.8742 per share, within an execution range of $18.5700 to $19.1200. After the sale, Keough directly holds 293,725 shares of SoFi.
Trading plan and timing
The disposition was made pursuant to a Rule 10b5-1 trading plan that was adopted on July 30, 2025. The sale coincided with SoFi shares trading at $19.01, reflecting a 27% decline year-to-date and trading almost 42% below the stock's 52-week high of $32.73.
Valuation snapshot
Analysis indicates the stock currently appears overvalued relative to its Fair Value, and the company carries a market capitalization of $24.3 billion. A comprehensive Pro Research Report covering this company and more than 1,400 other U.S. equities is available for investors seeking a deeper dive into valuation and performance metrics.
Recent analyst activity
Wall Street coverage of SoFi has been active and varied. Devin Ryan at Citizens upgraded the stock from Market Perform to Market Outperform and set a $30.00 price target, implying more than 40% upside from current levels. JPMorgan raised its view to Overweight with a $31.00 target, following a roughly 10% decline in the shares since the company's fourth-quarter earnings call. Needham lowered its target to $33.00 from $36.00 but maintained a Buy rating, citing fintech valuation concerns even as SoFi beat consensus on both revenue and earnings in the fourth quarter. Citizens also reiterated a Market Perform rating while highlighting the company’s innovation and customer acquisition strengths.
Context and takeaways
The insider sale, executed under a pre-set trading plan, occurred against a backdrop of mixed analyst assessments and an indicated overvaluation relative to Fair Value. The market's pricing, analyst target movements and the insider's reduced direct holdings will be data points for investors evaluating risk, valuation and strategic positioning in the fintech sector.
Note: This report reflects the transaction details, market data and analyst actions described above.