SoFi Technologies, Inc. reported a director-level transaction in early February when Steven J. Freiberg sold 94,225 shares of common stock on February 6, 2026, at $20.31 per share, for proceeds of roughly $1.9 million. The company’s share price has since moved higher, trading at $21.35 - a 5.1% increase relative to the sale price.
Filing details show that Freiberg also exercised stock options to acquire 250,000 shares of SoFi common stock at an exercise price of $7.33 per share, a transaction valued at $1,832,500. The disclosures were recorded on a Form 4 submitted to regulators.
On a market-capitalization basis, the fintech firm is currently valued at $27.08 billion. Financial results over the trailing twelve months show the company posted earnings per share of $0.42, and the stock is trading at a price-to-earnings ratio of 55.45. Over the past year the shares have returned 41.11%.
Market commentary and analyst activity around SoFi have been active since the company reported fourth-quarter results that outperformed expectations on both revenue and earnings. In one notable move, Devin Ryan at Citizens upgraded SoFi from Market Perform to Market Outperform and set a $30 price target. Separately, Citizens also reiterated a Market Perform rating, highlighting the company’s innovation and advantages in customer acquisition.
JPMorgan moved its stance on the stock as well, upgrading SoFi to Overweight and assigning a $31 price target - a decision noted after the shares had fallen roughly 10% since the company’s most recent earnings call. Needham adjusted its own projection, lowering the price target to $33 from $36 amid broader fintech valuation concerns, while maintaining a Buy rating and pointing to robust performance in SoFi’s core lending operations.
These analyst actions present varying assessments of SoFi’s near-term upside and valuation. At the same time, the insider transaction and options exercise are concrete items disclosed to regulators and the market, leaving investors with observable data points on executive activity and company fundamentals.
Contextual note - The filings and price figures cited reflect the disclosures and market prices reported around the February 6, 2026 transaction and the company’s most recently reported financials. The information in this report focuses on the transactions and analyst actions disclosed publicly.