Robert Weisbord, who serves as Chief Operating Officer and President of Local Media at Sinclair, Inc. (NASDAQ: SBGI), disclosed two stock sales in a Form 4 filing with the Securities and Exchange Commission. The filings show he sold a total of 13,672 shares of Sinclair’s Class A Common Stock for an aggregate of approximately $208,297.
The disposition occurred in two tranches. On March 2, 2026, Weisbord sold 10,000 shares at a weighted average price that ranged between $15.31 and $16.09, generating proceeds of $157,000. A second transaction on March 11, 2026, recorded a sale of 3,672 shares at prices between $13.85 and $14.35, totaling $51,297.
Following the March sales, the filing reports that Weisbord directly holds 280,853 shares of Sinclair, Inc. Class A Common Stock. The disclosure also notes his holdings in a unitized stock fund within a 401(k) plan and participation in an Employee Stock Purchase Plan.
Company fundamentals and recent performance
Independent analysis cited in the filing indicates that Sinclair appears undervalued at current market levels. The company is quoted as offering a 7.11% dividend yield and has maintained dividend payments for 17 consecutive years. The same analysis notes that Sinclair was not profitable over the trailing twelve months, though analysts expect the company to return to profitability during the current year.
Separately, Sinclair Broadcasting Group reported fiscal fourth-quarter 2025 results showing total revenue of $836 million and adjusted EBITDA of $168 million, which exceeded the high end of the company’s guidance. Management attributed the outperformance to strategic initiatives and portfolio optimization, even as year-over-year revenue declined.
An analyst firm, Benchmark, reacted to the results by raising its price target on Sinclair from $27 to $30 while maintaining a Buy rating. Benchmark highlighted that political advertising pressures caused Sinclair to miss consensus revenue estimates, but that the company beat expectations on core revenue, distribution revenue, and EBITDA. The firm characterized Sinclair’s 2026 guidance as generally consistent with market expectations. These developments were described as reflecting strong execution and strategic positioning.
Context for investors
The Form 4 disclosure documenting Weisbord’s sales provides a precise record of the timing, quantities, and price ranges for the transactions. Investors reviewing insider activity alongside recent operating and guidance metrics will see a mix of signals: high dividend yield and an analyst price-target upgrade versus trailing unprofitability and a year-over-year revenue decline.