Insider Trading February 9, 2026

Sierra Bancorp Director Disposes of 5,000 Shares, Exercises Equal Number of Options

Director James C. Holly sells stock, exercises options; company posts EPS beat, raises dividend and sees accounting leadership change

By Maya Rios BSRR
Sierra Bancorp Director Disposes of 5,000 Shares, Exercises Equal Number of Options
BSRR

James C. Holly, a director at Sierra Bancorp (BSRR), sold 5,000 shares of the bank’s common stock on February 5, 2026, while exercising an additional 5,000 options that same day. The company recently reported an earnings-per-share outcome aided by a smaller-than-expected negative provision for loan losses, prompting DA Davidson to call the quarter "solid overall," lift its price target and keep a Buy rating. Sierra Bancorp also raised its quarterly dividend and announced an accounting officer retirement and transition.

Key Points

  • Director James C. Holly sold 5,000 Sierra Bancorp shares on February 5, 2026, for $37.9331 each, totaling $189,665, and exercised 5,000 options at $17.25 per share the same day for $86,250.
  • DA Davidson described the quarter as "solid overall," raised its price target from $39 to $44 and maintained a Buy rating after an EPS beat driven by a smaller-than-expected negative provision for loan losses; Sierra Bancorp raised its quarterly cash dividend by 4% to $0.26 per share.
  • Corporate leadership changed in the accounting function: Cindy Dabney retired as Senior Vice President and Chief Accounting Officer effective January 5, 2026, and Christopher Treece will take on the Principal Accounting Officer duties without a change to his compensation.

Insider transactions

James C. Holly, who serves on the board of Sierra Bancorp (BSRR), executed two transactions on February 5, 2026. He sold 5,000 shares of the company's common stock at a price of $37.9331 per share, bringing the total proceeds from that sale to $189,665.

On the same date, Holly also exercised options to purchase 5,000 shares of Sierra Bancorp common stock at an exercise price of $17.25 per share, for a total exercise amount of $86,250.


Holdings after transactions

Following the sale and the option exercise, Holly's direct ownership in Sierra Bancorp stands at 302,970 shares. In addition to those directly held shares, Holly has an indirect interest in 30,000 shares through a limited partnership and holds another 11,139 shares directly.


Recent company performance and analyst response

DA Davidson described Sierra Bancorp's most recent quarter as a "solid overall quarter." Based on the company's results, the firm increased its stock price target from $39 to $44 and maintained a Buy rating on the shares. The company's reported earnings per share beat expectations, a result the company attributed in part to a lower-than-expected negative provision for loan losses.


Dividends and payout schedule

Sierra Bancorp announced a 4% increase to its regular quarterly cash dividend, raising the payment to $0.26 per share. The company set the dividend payment date for February 17, 2026, to shareholders of record as of February 9, 2026.


Corporate leadership changes

In a related corporate development, Sierra Bancorp disclosed the retirement of Cindy Dabney, who served as Senior Vice President and Chief Accounting Officer, effective January 5, 2026. Christopher Treece, the Executive Vice President and Chief Financial Officer, will assume the responsibilities of Principal Accounting Officer. The company indicated this assignment will not change Treece's current compensation.


Context

These items - the insider transactions, the quarter characterized as "solid overall," the dividend increase, and the accounting leadership transition - were all disclosed by the company or reported by the named analyst firm. Together they reflect a series of financial and governance developments at Sierra Bancorp during the period in question.

Risks

  • Variability in the provision for loan losses can affect reported earnings per share, as the recent quarter's EPS was influenced by a lower-than-expected negative provision for loan losses - a factor that may change in future periods.
  • The retirement of the company's Chief Accounting Officer and transfer of Principal Accounting Officer responsibilities to the CFO represent a management transition that could introduce operational or reporting uncertainties during the handover.
  • Analyst price targets and ratings can change and do not guarantee future stock performance; while DA Davidson raised its target and kept a Buy rating, those assessments are subject to revision.

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