Roku, Inc. (NASDAQ: ROKU) reported an insider sale by its CFO and COO, Jedda Dan, who disposed of 3,000 shares of Class A Common Stock on February 17, 2026, according to a Form 4 filed with the U.S. Securities and Exchange Commission. The sales were executed in two separate transactions at prices ranging from $87.76 to $90.00 per share, producing gross proceeds of $266,640.
The filing states the trades were carried out pursuant to a pre-established 10b5-1 trading plan. After these transactions, Jedda Dan is recorded as directly holding 84,267 shares of Roku. The Form 4 does not indicate any additional dispositions or acquisitions tied to the executive beyond the two reported trades.
These insider sales occurred in the context of a strong quarterly performance from Roku. For the fourth quarter of 2025, the company reported earnings per share of $0.53, compared with analyst expectations of $0.27, representing a 96.3% earnings surprise. Revenue and EBITDA also outperformed forecasts, exceeding expectations by 3% and 17%, respectively.
Following the earnings release, several brokerages adjusted their views on Roku. Evercore ISI raised its price target to $150 while retaining an Outperform rating. Rosenblatt upgraded Roku from Neutral to Buy and substantially increased its price target to $118, citing the company's results surpassing analyst expectations. JPMorgan kept an Overweight rating with a $125 price target, highlighting platform revenue growth of 18% and noting that core growth accelerated from 20% in the third quarter to 25% in the fourth quarter, excluding specific impacts.
Roku also provided guidance for the first quarter of 2026 and for the full year 2026 that exceeded market projections. Despite the strong results and positive analyst commentary, the company's shares fell in after-hours trading following the release, with the filing noting that the decline could reflect broader market trends or investor profit-taking.
Additional financial context from InvestingPro cited in the filing shows Roku holding more cash than debt on its balance sheet, a financial health score labeled as "GOOD," and a Fair Value analysis that indicates the stock may be undervalued. The InvestingPro note also references 13 additional ProTips available to subscribers.
No further commentary from Roku executives or additional filings were included in the Form 4 beyond the details of the sale and the remaining share count for Jedda Dan.