Roku, Inc. (NASDAQ: ROKU) disclosed in a Form 4 filing that Anthony J. Wood, the company’s CEO and chairman, sold 50,693 shares of Class A common stock on March 10, 2026. The transactions were carried out pursuant to a pre-established 10b5-1 trading plan and produced gross proceeds of roughly $4.98 million. Executed prices on the sales ranged from $98.21 to $101.74 per share.
The same filing records that 50,000 shares of Class B common stock were converted into Class A common stock.
Since those sales, Roku shares have moved lower, trading at $94.80 and down 5.7% over the past week. Analysis from InvestingPro cited in the filing context indicates the shares appear undervalued at current levels and notes the stock’s elevated volatility, with a reported beta of 2.04. Investors are directed to a Pro Research Report covering Roku, one of more than 1,400 U.S. equities available in that research service.
Separately, Roku’s reported fourth-quarter results for 2025 showed stronger-than-expected financial performance. Earnings per share came in at $0.53, compared with a consensus estimate of $0.27, representing a 96.3% surprise versus expectations. Evercore ISI reported that Roku’s Q4 revenue and EBITDA exceeded analyst forecasts by 3% and 17%, respectively, and Evercore subsequently raised its price target to $150.
Following the quarter, Rosenblatt upgraded Roku’s rating from Neutral to Buy and increased its price target to $118, citing the quarter’s results and the company’s upbeat guidance for 2026. JPMorgan retained an Overweight rating, highlighting platform revenue growth of 18% that surpassed investor expectations and noting an acceleration in core growth from 20% in the third quarter to 25% in the fourth quarter.
Citizens reiterated a Market Outperform rating on Roku, pointing to renewed agreements with major OEM partners including TCL and Hisense. Taken together, these analyst moves and the company’s reported metrics were described as indicators of strong momentum for Roku as it advances partnerships and product offerings.
Clear summary
Roku’s CEO executed a planned sale of 50,693 Class A shares on March 10, 2026, while 50,000 Class B shares were converted to Class A. The stock has pulled back to $94.80 after the sale. Roku reported an EPS beat in Q4 2025 and revenue and EBITDA that outperformed analyst estimates, triggering several analyst upgrades and higher price targets.
Key points
- Anthony J. Wood sold 50,693 Class A shares under a 10b5-1 plan, generating about $4.98 million in gross proceeds; sale prices ranged from $98.21 to $101.74.
- Roku’s Q4 2025 EPS was $0.53 versus a $0.27 consensus (a 96.3% surprise); Q4 revenue and EBITDA beat estimates by 3% and 17%, respectively, per Evercore ISI.
- Several analysts adjusted ratings and targets after the quarter: Evercore raised its target to $150; Rosenblatt upgraded to Buy with a $118 target; JPMorgan stayed Overweight citing accelerating core growth; Citizens maintained Market Outperform, noting OEM renewals.
Risks and uncertainties
- Share-price volatility: the company’s reported beta of 2.04 and the recent one-week decline of 5.7% point to elevated short-term price swings.
- Market reaction to insider transactions and subsequent trading: the CEO’s sale and the conversion of Class B shares could influence near-term investor sentiment.
- Reliance on continued operational execution: analyst upgrades and higher price targets are premised on sustained revenue and EBITDA performance and on guidance for 2026 remaining on track.
These developments will be of interest to investors focused on streaming-platform equities, consumer electronics OEM partnerships, and broader market participants tracking momentum in technology-related growth metrics.