Insider Trading March 18, 2026

RH Director Chaya Eri Sells $947,380 in Stock, Exercises Options for 7,000 Shares

Transactions executed under a prearranged 10b5-1 plan as RH stock trades near its 52-week low ahead of an April earnings report

By Jordan Park RH
RH Director Chaya Eri Sells $947,380 in Stock, Exercises Options for 7,000 Shares
RH

Chaya Eri, RH's President, Co-Chief Creative and Merchandising Officer and a board director, sold 7,000 shares on March 17, 2026, for $947,380 at prices between $134.5044 and $136.3972. She also exercised options to acquire 7,000 shares at $39.42 each, costing $275,940. The transactions were carried out under a Rule 10b5-1 trading plan adopted in October 2024. Following these moves, Eri holds no direct shares and indirectly owns 23,643 shares via the Chaya-Smith Revocable Trust. RH shares have fallen 40% over six months and trade near a 52-week low; the company is due to report earnings on April 1. Analysts and recent executive departures add to the company’s near-term narrative.

Key Points

  • Chaya Eri sold 7,000 RH shares on March 17, 2026, for $947,380 at prices between $134.5044 and $136.3972 and exercised options to buy 7,000 shares at $39.42 for $275,940.
  • The transactions were carried out under a Rule 10b5-1 trading plan established October 7, 2024; after the trades Eri directly owns 0 shares and indirectly owns 23,643 shares via the Chaya-Smith Revocable Trust.
  • RH is trading near its 52-week low at $123.03 after a 40% decline over six months; the company faces an upcoming earnings report on April 1 amid analyst adjustments and notable executive turnover.

RH (NYSE:RH) director and senior executive Chaya Eri completed a series of stock transactions on March 17, 2026, selling 7,000 shares of the company's common stock for a total of $947,380, according to a Form 4 filed with the Securities and Exchange Commission. The sales were executed at prices ranging from $134.5044 to $136.3972.

In the same filing, Eri disclosed that she exercised options to acquire an additional 7,000 shares of RH common stock at an exercise price of $39.42 per share, for a combined exercise cost of $275,940.

The sales were conducted pursuant to a Rule 10b5-1 trading plan that Eri adopted on October 7, 2024. After these transactions, Eri directly holds 0 shares of RH common stock and indirectly holds 23,643 shares through the Chaya-Smith Revocable Trust, as reported in the filing.

RH’s share price has weakened notably in recent months, declining 40% over the past six months. The stock is trading near its 52-week low of $123.03, having fallen from a 52-week high of $264.58. The company’s next quarterly earnings release is scheduled for April 1.


Additional details in the public record outline the broader market and corporate context around RH at present:

  • Analyst coverage - UBS adjusted its price target on Restoration Hardware shares from $188 to $160 while maintaining a Neutral rating. The firm expects RH's EBITDA to be in the range of $160 million to $170 million.
  • Quarterly outlook - Restoration Hardware is anticipated to report fourth-quarter sales growing between 7% and 8% year-over-year.
  • Executive turnover - The company has experienced a string of senior departures. Steve Rouman, Senior Vice President of Real Estate, resigned to take a position at Crate & Barrel as Chief Real Estate & Development Officer. His exit follows the recent departures of Stefan Duban, Chief Gallery Officer, and Ryan Wagner, Western Region Vice President of Hospitality.

Those elements - executive departures, an adjusted analyst price target, and an upcoming earnings release - form the public narrative around RH alongside the disclosed insider transactions. The Form 4 filing records the mechanics and after-effects of Eri’s sales and exercises but does not offer commentary on motivations or future company actions.


Investors and market participants watching RH will see these filings as part of the company’s current disclosure set. The Form 4 confirms the volumes, prices and the presence of a prearranged trading plan, while balance-of-company details such as estimated EBITDA ranges and expected sales growth are reflected in analyst notes and company guidance cited publicly.

No additional facts beyond those reported in the SEC filing and the noted analyst commentary are included in this report.

Risks

  • Share-price volatility - RH’s 40% decline over six months and trading near a 52-week low introduce market volatility risk for shareholders and prospective investors, impacting the consumer discretionary and retail sectors.
  • Leadership instability - Recent departures of senior real estate and gallery executives may create operational or strategic uncertainty for RH, which could affect retail expansion and hospitality initiatives.
  • Earnings and analyst expectations - With an earnings report due April 1 and UBS projecting EBITDA of $160 million to $170 million while lowering its price target to $160 with a Neutral rating, there is risk tied to whether reported results meet or miss these expectations.

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