Revolve Group Inc. (NASDAQ: RVLV) disclosed that Michael Karanikolas, who serves as co-Chief Executive Officer, sold a total of 17,593 shares of Class A Common Stock on February 11 and 12, 2026, for aggregate proceeds of approximately $459,315. The shares were sold at prices ranging from $25.86 to $26.83 per share and the transactions were carried out by MMMK Development, Inc., an entity through which Karanikolas has shared voting and dispositive power.
The dispositions were executed under a pre-established Rule 10b5-1 trading plan that was adopted on May 29, 2025. On the same two days that the sales occurred, MMMK Development, Inc. also converted 17,593 shares of Class B Common Stock into Class A Common Stock.
Following these transactions, Karanikolas directly holds 123,000 shares of Revolve Group Class A Common Stock. Separately, MMMK Development, Inc. indirectly holds 30,123,819 shares of Class B Common Stock.
These insider transactions come as Revolve continues to expand its physical retail presence. The company recently opened a new flagship store at The Grove shopping center in Los Angeles. The 8,450-square-foot site is configured across two stories, with the first floor focused on contemporary merchandise and the second floor dedicated to luxury collections.
Investor sentiment around the company has seen supportive analyst moves in light of the retailer's strategic updates. Jefferies raised its price target to $34, citing the advantages of Revolve's AI-driven technology stack in areas such as inventory management and promotional activity. Stifel elevated its price target to $33 and noted that there are opportunities for lifestyle brands despite current economic uncertainties. BTIG reiterated a Buy rating and maintained a $30 price target following a management meeting that included updates on performance and strategy.
The share sales by Karanikolas, the contemporaneous conversion of Class B to Class A shares by MMMK Development, and the analyst coverage adjustments occur alongside Revolve's retail expansion and reported technology initiatives. The company-entered facts above represent the entirety of reported transactions and corporate developments disclosed in the filing and subsequent company announcements.
Further details from the filing and company announcements:
- The 17,593 Class A shares were sold at prices between $25.86 and $26.83 per share.
- The Rule 10b5-1 trading plan governing the sales was adopted on May 29, 2025.
- Post-transaction holdings: Karanikolas directly owns 123,000 Class A shares; MMMK Development indirectly holds 30,123,819 Class B shares.