William Rand Cook, a director of Primis Financial Corp (NASDAQ:FRST), completed a purchase of 1,410 common shares on February 5, 2026, paying $14.2648 per share for a total outlay of $20,113.
The transaction occurred as Primis shares were trading near a 52-week high of $14.55. The stock has appreciated by more than 31% over the last six months, reflecting a notable run-up in the regional bank's market performance.
Holding details and ownership structure
Following the February 5 purchase, Cook now directly owns 44,432.7650 shares of Primis Financial Corp. That total encompasses shares held jointly with his spouse, shares held in an IRA, individually held shares, and additional Dividend Reinvestment Shares acquired in 2025.
Valuation and shareholder returns
Market data show Primis carries a price-to-earnings ratio of 5.72. The company has a market capitalization of $351.43 million and offers a dividend yield of 2.81%. Primis has sustained dividend payments for 15 consecutive years.
Analysis identifying the companys investment profile notes 10 additional insights, including recent performance metrics and valuation characteristics. A comprehensive research report on Primis is available as part of a broader collection covering more than 1,400 U.S. equities.
Quarterly results and market reaction
Primis reported fourth-quarter 2025 earnings that materially outpaced analyst projections. The company posted earnings per share of $1.20 versus the projected $0.34. Revenue for the quarter reached $80.87 million, compared with estimates of $41.68 million.
Despite the stronger-than-expected earnings and revenue, the stock registered a minor decline in pre-market trading. Price movements following earnings announcements can be volatile, and the companys unexpected outperformance represents a significant development relative to prior analyst expectations.
Context and implications
The directors purchase increases his direct stake in Primis at a time when the shares are near their highest level in the past year and after the company delivered results well above consensus. The transaction and the quarters financial results will likely be of interest to shareholders monitoring insider activity, valuation metrics, income characteristics and recent operational performance within the regional banking sector.
Cooks purchase is a concrete insider transaction that aligns chronologically with the companys latest financial disclosures and recent market appreciation.
Summary
Director William Rand Cook acquired 1,410 Primis Financial shares on February 5, 2026, for $20,113, increasing his direct ownership to 44,432.7650 shares. Primis trades near a 52-week high after gaining over 31% in six months, posts a P/E of 5.72, and offers a 2.81% dividend yield with 15 years of consecutive payments. The company reported Q4 2025 EPS of $1.20 and revenue of $80.87 million, well above analyst expectations, though the stock saw a modest pre-market decline following the announcement.