Insider Trading February 18, 2026

Peloton CCO Sells $365K in Stock After Recent RSU Exercise; Company Posts Q2 Shortfalls

Dion C. Sanders disposed of 88,242 Class A shares while earlier converting RSUs; Peloton’s latest quarter missed revenue and EPS estimates, prompting mixed analyst reactions

By Maya Rios PTON
Peloton CCO Sells $365K in Stock After Recent RSU Exercise; Company Posts Q2 Shortfalls
PTON

Dion C. Sanders, Peloton Interactive’s Chief Commercial Officer, sold 88,242 shares of Class A common stock on February 17, 2026, for roughly $365,039. Sanders had exercised 235,086 RSUs two days earlier. The insider activity coincides with Peloton’s fiscal 2026 second-quarter results, which came in below analyst estimates on both revenue and earnings and led to several downward price-target revisions.

Key Points

  • Peloton CCO Dion C. Sanders sold 88,242 Class A shares on Feb 17, 2026, for roughly $365,039 at a weighted average price of $4.1368 per share.
  • Sanders exercised 235,086 RSUs on Feb 15, 2026, prior to the sale; the RSU exercise and sale are recorded insider transactions.
  • Peloton’s fiscal Q2 2026 revenue of $656.5 million and EPS loss of -$0.09 missed analyst expectations, prompting mixed analyst reactions and several downward price-target revisions.

Dion C. Sanders, who serves as Chief Commercial Officer at Peloton Interactive Inc (NASDAQ: PTON), executed a sale of 88,242 shares of Class A common stock on February 17, 2026. The transaction generated approximately $365,039, reflecting a weighted average sale price of $4.1368 per share. Individual sale prices in the block ranged from $4.0950 to $4.2150.

Two days earlier, on February 15, 2026, Sanders exercised Restricted Stock Units (RSUs) to acquire 235,086 shares of Class A common stock. The proximate timing of the RSU exercise and the subsequent sale are recorded public insider activity tied to Peloton’s equity.


These insider moves come as Peloton continues to contend with a business environment that has not returned to its pandemic-era valuation levels. Around the same reporting period, Peloton disclosed fiscal second-quarter 2026 results that fell short of analyst expectations.

For the quarter, the company reported revenue of $656.5 million, down 2.6% from the comparable prior-year period and below the street expectation of $675.6 million. On the profitability front, reported earnings per share were a loss of $0.09, which missed the anticipated loss of $0.05 per share.

Following the earnings release, analysts responded with mixed adjustments to ratings and targets. Canaccord Genuity kept a Buy rating with a $10.00 price target. BofA Securities lowered its price target from $9.00 to $7.50, citing weaker-than-expected hardware sales and delivery delays. Telsey Advisory Group trimmed its target to $6.00 from $8.00, noting concerns about the company’s growth trajectory. Needham maintained a Hold rating, pointing to persistent revenue pressure despite projected improvements in adjusted EBITDA and free cash flow.

Collectively, the insider sale and the quarterly results provide data points that market participants may factor into assessments of Peloton’s near-term prospects and valuation. The company’s trajectory and analyst responses reflect an uneven reception to the recent financial performance and operational updates.


Note: The report above summarizes publicly reported insider transactions and the company’s fiscal second-quarter 2026 results and analyst reactions. It does not introduce additional facts beyond those disclosed in company filings and the reported analyst commentary.

Risks

  • Continued revenue pressure - Peloton reported a 2.6% year-over-year revenue decline for fiscal Q2 2026, signaling uncertainty in top-line recovery (impacts consumer discretionary and fitness hardware markets).
  • Lower-than-expected hardware demand and delivery delays - BofA cited these issues when reducing its price target, highlighting operational and supply-chain risk (impacts hardware manufacturing and distribution sectors).
  • Analyst target reductions and mixed ratings - Multiple firms adjusted price targets downward or maintained cautious stances, reflecting market uncertainty about growth and valuation (impacts equity market sentiment for the stock).

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