Insider Trading February 10, 2026

ON24 CFO Sells Small Block of Stock as Company Advances Strategic Moves

Steven Vattuone disposed of 325 shares under a pre-arranged plan; ON24 moves forward with Cvent acquisition and an AI patent for video 'Key Moments'

By Priya Menon ONTF
ON24 CFO Sells Small Block of Stock as Company Advances Strategic Moves
ONTF

ON24 Inc. Chief Financial Officer Steven Vattuone sold 325 shares on February 10, 2026, under a pre-arranged Rule 10b5-1 plan to meet tax-withholding obligations tied to restricted stock unit vesting. The company is simultaneously advancing a definitive agreement to be acquired by Cvent for about $400 million and has secured a U.S. patent for AI technology that extracts "Key Moments" from long-form video.

Key Points

  • CFO Steven Vattuone sold 325 shares on February 10, 2026, for about $2,577 at a weighted average price of $7.9314; individual prices ranged from $7.92 to $7.96.
  • The sale was executed under a Rule 10b5-1 plan adopted on August 7, 2024, and was made to cover tax-withholding obligations from restricted stock unit vesting; post-sale Vattuone directly owns 453,076 shares.
  • ON24 entered a definitive agreement to be acquired by Cvent for approximately $400 million in all-cash consideration ($8.10 per share), and the company was granted a U.S. patent for AI technology that extracts "Key Moments" from long-form video.

ON24 Inc. (NYSE: ONTF) Chief Financial Officer Steven Vattuone executed a small sale of company stock on February 10, 2026, disposing of 325 shares for an aggregate amount of roughly $2,577. The shares sold carried a weighted average price of $7.9314, with individual trades occurring between $7.92 and $7.96.

The disposition was carried out under a Rule 10b5-1 trading arrangement that Vattuone adopted on August 7, 2024. Company filings indicate the shares were sold specifically to satisfy tax-withholding obligations associated with the vesting of restricted stock units.

After the transaction, Vattuone is reported to directly hold 453,076 shares of ON24 common stock. Separate from the February 10 sale, records show that on February 6, 2026, Vattuone acquired 747 shares of common stock; that acquisition is recorded with a value of $0 in the disclosure.


Corporate developments and intellectual property

Beyond insider activity at the executive level, ON24 has announced two material corporate developments. First, the company entered into a definitive agreement to be acquired by Cvent in an all-cash deal valued at approximately $400 million. Under the agreement, ON24 shareholders will receive $8.10 per share in cash. The per-share consideration equates to a 62% premium over ON24’s closing share price on November 10, 2025, and represents a 51% premium relative to the stock’s 90-day volume-weighted average price.

Second, ON24 has been awarded a U.S. patent for an artificial intelligence system designed to identify and extract what the company describes as "Key Moments" from long-form video content. The patented approach uses machine learning to generate short-form video segments based on user engagement data, and the company notes these outputs can be incorporated into digital marketing strategies.


What the filings show and what remains limited

The insider sale reported for February 10 was executed under a pre-established trading plan and is characterized in the filings as a tax-withholding transaction tied to RSU vesting. The February 6 acquisition of 747 shares is listed with a value of $0, a disclosure item that limits direct assessment of that specific purchase’s economic magnitude from the available information.

The definitive agreement with Cvent and the awarded U.S. patent are presented as discrete, company-reported developments. The disclosures describe the transaction price and the premiums relative to historical pricing metrics, and they summarize the functional intent of the patented AI technology for extracting and repackaging video content into shorter clips informed by engagement signals.


Bottom line

The insider sale by ON24’s CFO was modest in scale and executed through an existing 10b5-1 plan for tax purposes. Concurrently, ON24 announced an acquisition agreement and secured intellectual property for an AI-driven video processing technique - items that the company highlights as strategic milestones in its corporate narrative.

Risks

  • The February 6, 2026 acquisition of 747 shares by Vattuone is recorded with a value of $0, limiting the ability to evaluate that transaction’s economic impact - impacts the assessment of insider purchasing activity in the equity markets and investor relations.
  • The article provides transaction terms for the Cvent acquisition but does not supply additional detail on closing conditions or timing - leaving those aspects unspecified and limiting clarity for M&A and equity market participants.
  • Information in the filings is specific to the mechanics of the reported insider sale and the patent award; broader operational or financial implications of the patent and acquisition are not detailed in the disclosures - affecting analysis in technology, marketing, and corporate M&A sectors.

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