ON24 Inc. (NASDAQ: ONTF) reported a carried-out sale of common stock by Chief Financial Officer Steven Vattuone on March 2, 2026, according to the company filing. Vattuone sold 22,884 shares for a total of $183,332 at a weighted average price of $8.0114 per share, with individual trade prices ranging from $8.00 to $8.02.
The disposition occurred while ON24's shares were trading close to their 52-week high of $8.10, after the stock climbed roughly 47% over the prior six months. The filing indicates the sale was executed pursuant to a Rule 10b5-1 trading arrangement that Vattuone put in place on August 7, 2024.
Per the Form 4 disclosure filed with the Securities and Exchange Commission, the shares sold were transferred to cover tax withholding obligations tied to the vesting of restricted stock units. The Form 4 also notes a separate transaction: on February 26, 2026, Vattuone acquired 27,673 shares of ON24 common stock with no cash changing hands.
After completing the March 2 sale, Vattuone's direct holdings in ON24 stand at 457,443 shares. The Form 4 provides the detail that the recent sale was not an open-market decision outside of a pre-established plan, but rather a planned execution intended to satisfy tax liabilities arising from equity vesting.
These insider transactions occur against the backdrop of a definitive acquisition agreement in which Cvent will purchase ON24 in an all-cash transaction valued at approximately $400 million. Under the terms announced, ON24 shareholders are to receive $8.10 per share. That per-share consideration represents a 62% premium over ON24's closing price on November 10, 2025, and a 51% premium relative to the stock's 90-day volume-weighted average price.
The deal is subject to customary regulatory clearances and shareholder approval before it can be completed. Company filings and the acquisition agreement describe the transaction as a strategic consolidation in the digital engagement and event technology space, with both parties preparing to move through the required approval processes.
For investors seeking additional analytical resources on ON24's valuation and recent performance metrics, third-party services offer Fair Value estimates and in-depth research reports, including comparative Pro Research coverage and supplemental investment tips focused on U.S. equities and company momentum.
Clear summary
ON24 CFO Steven Vattuone sold 22,884 shares on March 2, 2026 under a Rule 10b5-1 plan to meet tax withholding from RSU vesting, at a weighted average price of $8.0114. Earlier, on February 26, 2026, he received 27,673 shares without paying cash. The transactions take place as ON24 has agreed to be acquired by Cvent for $8.10 per share in a roughly $400 million all-cash transaction.