Summary: Jonathan David Lanoy, Senior Vice President and Chief Accounting Officer at Nature's Sunshine Products Inc (NASDAQ: NATR), disclosed the sale of 4,000 shares of company common stock on March 13, 2026, in a Form 4 filing with the Securities and Exchange Commission. The shares were sold at $24.70 each, producing proceeds of $98,800. After this transaction, Lanoy's direct holdings amounted to 46,405 shares.
The filing identifies the transaction price and volume precisely: 4,000 shares exchanged at $24.70 apiece on March 13, 2026, for a total consideration of $98,800. The sale is recorded on a Form 4 submitted to the SEC. Market quotes in the filing context show the stock trading near $24.58.
Valuation and market context: InvestingPro analysis referenced in the reporting indicates a Fair Value estimate of $29.14 for the stock, suggesting that the prevailing market quote near $24.58 is below that valuation. The report also notes that Nature's Sunshine has delivered an 88% total return over the last 12 months. InvestingPro is cited as offering additional proprietary tips and research for NATR and other U.S. equities.
Recent operating results: Nature's Sunshine reported fourth-quarter results for 2025 that exceeded consensus forecasts. The company posted earnings per share of $0.23, compared with an expected $0.21, a 9.52% positive surprise relative to estimates. Revenue for the quarter came in at $123.8 million versus a projection of $118.82 million, marking a 4.19% beat.
Following the quarterly beat, DA Davidson adjusted its outlook for the company by increasing its price target from $23 to $33 while retaining a Buy rating. The brokerage highlighted that the company has continued to outperform forecasts, and it characterized the latest results as part of that pattern. The firm noted these developments as indicating a positive trajectory for Nature's Sunshine.
Contextual note: The sale by Lanoy and the company's reported quarterly performance are reported facts from regulatory filings and company results. The InvestingPro valuation and the DA Davidson price-target change are analyst assessments reflected in the published information.
Key points
- Jonathan David Lanoy sold 4,000 shares on March 13, 2026, at $24.70 per share, totaling $98,800, and now holds 46,405 shares directly.
- Nature's Sunshine beat Q4 2025 estimates on both EPS ($0.23 versus $0.21) and revenue ($123.8 million versus $118.82 million); DA Davidson raised its price target to $33 and kept a Buy rating.
- InvestingPro flagged a Fair Value of $29.14, while the stock was trading near $24.58 and has returned 88% over the past year.
Risks and uncertainties
- Analyst valuations and price targets are assessments that may change; InvestingPro's Fair Value and DA Davidson's price target reflect current analysis rather than guaranteed outcomes.
- Insider transactions, such as the reported Form 4 sale, are factual disclosures of trading activity but do not in isolation determine future company performance or share price direction.