Insider Trading March 4, 2026

Meta CFO Susan J. Li Disposes $36.4 Million in Class A Shares

Sale executed under a pre-arranged Rule 10b5-1 plan; Meta fundamentals and strategic moves highlighted alongside rating affirmation

By Caleb Monroe META
Meta CFO Susan J. Li Disposes $36.4 Million in Class A Shares
META

Meta Platforms Chief Financial Officer Susan J. Li, acting through the Li-Hegeman Family Foundation, sold 55,571 shares of Class A common stock on February 27, 2026, for roughly $36.4 million. The trades were carried out under a 10b5-1 plan adopted November 25, 2025, with execution prices between $640.1058 and $648.8273 per share. The sale leaves the foundation with no direct Class A holdings while Li retains an indirect stake of 13,186 shares through a living trust. Meta's financial metrics, recent commercial agreements, organizational moves in applied AI, and a Moody's rating affirmation are noted in the company update.

Key Points

  • Susan J. Li sold 55,571 Class A shares on February 27, 2026, for about $36.4 million under a Rule 10b5-1 plan.
  • Post-transaction, the Li-Hegeman Family Foundation holds zero direct Class A shares; Li indirectly holds 13,186 shares through a living trust.
  • Meta's profile includes a $1.66 trillion valuation, an 82% gross profit margin, a "GREAT" InvestingPro financial health score, a News Corp AI content licensing deal potentially worth up to $50 million per year, a new applied AI engineering team in Reality Labs, and a Moody's Aa3 rating affirmation.

Meta Platforms, Inc. (NASDAQ:META) disclosed that its chief financial officer, Susan J. Li, through the Li-Hegeman Family Foundation, sold 55,571 shares of Class A common stock on February 27, 2026, for approximately $36.4 million.

The block of shares was transacted in multiple trades, with per-share prices reported in a range from $640.1058 to $648.8273. Meta said the sales were performed pursuant to a pre-arranged Rule 10b5-1 trading plan that Li adopted on November 25, 2025.

Following the completion of these transactions, the Li-Hegeman Family Foundation directly holds zero shares of Meta Platforms Class A common stock. Susan Li continues to hold an indirect position of 13,186 shares through the Li-Hegeman Living Trust.

At the time of the filing, Meta was trading at $655, which the disclosure notes is close to InvestingPro’s Fair Value estimate of $662.52, indicating the stock remained slightly below that assessed valuation despite the insider disposition.


Company fundamentals and financial profile

Meta is described in the disclosure as a $1.66 trillion company with an 82% gross profit margin. The firm is also assigned a "GREAT" financial health score in InvestingPro’s Pro Research Report, a report covering Meta and more than 1,400 other U.S. equities.


Recent corporate developments noted alongside the filing

  • Meta entered a multiyear content licensing arrangement with News Corp that could be worth as much as $50 million per year. The agreement gives Meta access to content from News Corp’s U.S. and U.K. outlets for use in augmenting its artificial intelligence products and in training on historical story archives.
  • Within Reality Labs, Meta is forming a new applied AI engineering team to advance its superintelligence work. The team will be led by Maher Saba and will report to Meta’s chief technology officer, Andrew Bosworth.
  • Moody’s Ratings has affirmed Meta’s Aa3 long-term issuer rating, citing the company’s strong operating performance and substantial liquidity, and Moody’s expects Meta to sustain significant revenue growth in the coming years.
  • Meta has initiated legal actions against scam advertisers operating in Brazil, China, and Vietnam, and has sent cease and desist letters to several marketing consultants involved in these deceptive schemes as part of efforts to protect users on its platforms.

Contextual notes

The filing documents the mechanics of the insider sale and the residual holdings of the related trust but do not provide additional commentary on any change in Li’s role or in executive compensation. The disclosure also lists company-level developments and third-party credit commentary that were released or reaffirmed contemporaneously with the insider transaction.

Risks

  • Insider sales may be interpreted by some market participants as neutral or negative signals for investor sentiment in the technology and equity markets - however, the filing notes the sale was conducted under a pre-arranged trading plan.
  • Legal and regulatory challenges tied to deceptive advertising on the platform in markets such as Brazil, China, and Vietnam could require ongoing remediation efforts affecting the company’s operations in international digital advertising markets.
  • The value and impact of content licensing and applied AI initiatives depend on execution; outcomes and timing for these strategic initiatives are not detailed in the filing.

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