Meta Platforms, Inc. reported an insider sale by Chief Financial Officer Susan J. Li on February 24, 2026, according to a filing with the SEC. The transaction, executed through a trust, involved the sale of 58,478 shares of Meta Platforms Class A Common Stock.
The shares were sold at weighted average prices between $630.309 and $637.9421, producing an aggregate transaction value of approximately $35.3 million. For context, Meta’s shares are trading at $657, which places the company’s market capitalization at $1.66 trillion and the price-to-earnings ratio at 28.
The filing specifies that the trades were conducted under a pre-arranged Rule 10b5-1 trading plan adopted on November 25, 2025. After the sales, the trust identified as "Susan Li and John Hegeman, Co-Trustees of The Li-Hegeman Living Trust u/t/a dated November 30, 2012" is reported to indirectly hold between 13,186 and 66,122 shares of Meta Platforms Class A Common Stock.
In addition, the filing notes that the reporting person is deemed to have voting and investment power over 56,571 shares held by the Li-Hegeman Family Foundation.
The insider sale comes against a backdrop of strong company-level profitability and scale. The filing reiterates Meta’s reported gross profit margin of 82% and cumulative revenue of $201 billion over the last twelve months. The filing also references an InvestingPro analysis that characterizes the stock as appearing slightly undervalued at current levels, and it mentions the availability of META’s Pro Research Report among a suite of research offerings.
Beyond the disclosure of the insider transaction and company financial metrics, the filing and accompanying background information highlight several other recent actions and developments involving Meta and the broader technology sector:
- Meta has initiated legal action against scam advertisers operating in Brazil, China, and Vietnam. The company filed lawsuits against individuals and companies alleged to have used celebrity images and deepfakes to market fraudulent healthcare products on its platforms.
- Meta has issued cease and desist letters to eight marketing consultants accused of evading the company’s enforcement systems.
- Advanced Micro Devices (AMD) has secured a significant supply agreement with Meta to provide AI computing infrastructure - a deal noted in market commentary by Mizuho analyst Jordan Klein, who discussed potential market reactions to the announcement.
- PayPal Holdings Inc has drawn takeover interest after declines in its stock price. Wolfe Research indicated that PayPal assets, including Venmo and its buy now, pay later business, could command premium multiples in potential transactions.
- The Irish government is weighing potential age restrictions on social media platforms for users under 16 as part of its artificial intelligence strategy.
These items illustrate a mix of regulatory, legal, commercial and competitive developments that intersect with Meta’s business and the broader technology and advertising ecosystems.
The SEC filing provides the detailed insider transaction data and the post-sale holdings figures described above, but it does not include commentary on the motivations behind the trades beyond indicating that they were executed pursuant to the pre-established Rule 10b5-1 plan.
Investors and market participants reviewing the filing can draw on the documented holdings, the trading-plan disclosure dates, and the concurrent company metrics to incorporate the information into their assessments. The filing itself is a matter of public record and reports the specific share counts, price ranges, and the trust designation involved in the transaction.