Director Yi Steven of MediaAlpha, Inc. (NASDAQ: MAX) executed sales of 9,227 shares of Class A common stock over two days in mid-March 2026, totaling approximately $91,684. The trades occurred on March 16 and March 17, with execution prices in the range of $9.84 to $10.04 per share.
The disposition was broken down into two transactions: 4,000 shares sold on March 16 at a weighted average price of $9.9318, and 5,227 shares sold on March 17 at a weighted average price of $9.9401.
These sales followed an earlier transaction on March 15 in which Yi acquired 448,500 shares of Class A common stock and 149,550 performance restricted stock units (PRSU). After the March transactions were completed, Yi is reported to directly own 3,059,247 shares of MediaAlpha.
Company results and market reaction
In separate company disclosures, MediaAlpha reported fourth-quarter 2025 revenue of $291 million, a result that was slightly below the $295.02 million consensus forecast. The earnings release nonetheless emphasized record financial outcomes in other areas and outlined strategic initiatives that management said have been received favorably by the market.
The disclosure states that those broader areas of strength contributed to positive investor sentiment, even though the top-line figure missed the forecast. The announcement did not prompt any publicly noted analyst upgrades or downgrades, according to available commentary.
What the filings show
The sequence of filings and public statements presents a clear record: an acquisition of a substantial equity and PRSU package on March 15, followed by targeted share sales on March 16 and March 17 at per-share prices ranging from $9.84 to $10.04. The post-transaction ownership total for Yi is 3,059,247 shares.
Investors and observers are being presented with both the insider activity and the company’s recent quarter results as discrete data points that together outline recent stakeholder actions and the company’s reported financial trajectory.