Overview
Director Eugene Nonko of MediaAlpha, Inc. (NASDAQ: MAX) completed a series of share dispositions across March 16 and March 17, 2026, selling a total of 4,705 shares of Class A common stock for proceeds of approximately $52,060. The trades were executed in a narrow price band between $10.00 and $10.0037 per share and were carried out under the parameters of a Rule 10b5-1 trading plan, the company reported. The stated purpose of the plan was to cover tax obligations arising from the vesting of restricted stock units (RSUs).
Details of the trades
- On March 16, Nonko sold 2,444 shares at a weighted-average price of $10.0037 per share.
- On March 17, he sold an additional 1,899 shares at $10.00 per share.
Following these direct sales, Nonko's reported direct holdings decreased to 1,055,057 shares.
Related indirect sales by O.N.E. Holdings, LLC
- Also on March 16, O.N.E. Holdings, LLC sold 458 shares at a weighted-average price of $10.0022 per share.
- On March 17, the entity sold 404 shares at $10.00 per share.
After completing those indirect dispositions, O.N.E. Holdings, LLC's position was reported at 1,378,943 shares.
RSU grant and vesting schedule
Prior to the sales, on March 15 Nonko received 174,450 shares of Class A common stock through restricted stock units that were issued with a stated value of $0. One sixteenth of that RSU grant is scheduled to vest on May 15, 2026, with the remainder set to vest quarterly over the subsequent four years, conditioned on continued employment. Including the RSU grant and subsequent sales, Nonko's direct holdings following the transactions are reported at 1,059,400 shares.
Market context and valuation note
At the time of the reported transactions, MediaAlpha shares were trading at $9.67, a level that is lower than the prices at which the recent sales were executed. The stock is down roughly 25% year-to-date. The article's data also notes an InvestingPro valuation assessment that described the company as undervalued, citing a market capitalization of $627.5 million.
Recent operating performance
MediaAlpha announced Q4 2025 revenue of $291 million, a figure that was slightly below the $295.02 million forecast. Despite the modest revenue miss versus the projection, company commentary characterized the quarter as one of strong growth and cited record financial results during the earnings call. Those remarks were noted as having contributed to positive investor sentiment, and some analysts maintained their outlooks for the company's strategic initiatives.
What investors can access
For investors seeking additional data on MediaAlpha's valuation and insider activity, a comprehensive Pro Research Report is available for this company and more than 1,400 U.S. equities.
These transactions and the accompanying disclosures provide a snapshot of insider activity and compensation mechanics as MediaAlpha reports near-term operating results. The sales were executed under a prearranged Rule 10b5-1 plan and were explicitly tied to tax obligations from recently vested RSUs, while the company's reported quarter reflected ongoing growth alongside a modest revenue shortfall versus expectations.