Kuanling Amy Yeh, MediaAlpha, Inc.'s Chief Technology Officer, executed the sale of 12,000 shares of the company's Class A Common Stock on February 13, 2026. The sales were completed at prices ranging from $7.25 to $7.41 per share, producing proceeds of $87,688, according to a Form 4 filing with the Securities and Exchange Commission.
The filing states those dispositions were carried out under a pre-arranged Rule 10b5-1 trading plan and were intended to cover taxes related to the vesting of restricted stock units (RSUs). Two days later, on February 15, 2026, Yeh recognized the vesting of RSUs resulting in the acquisition of 15,317 shares of Class A Common Stock at a price of $0. The RSU vesting consisted of three separate transactions: 5,210 shares, 5,303 shares and 4,804 shares.
In parallel with the insider transaction disclosures, recent corporate filings and a press release outline adjustments to MediaAlpha's governance framework. The company said its board of directors adopted amendments to the corporate bylaws effective December 10, 2025. Those amendments modify procedures surrounding stockholder meetings - specifically the scope of business that may be conducted and the voting standards needed to adjourn meetings - and eliminate the prior cap on the number of proxies that stockholders may authorize.
The same set of disclosures also identified a board change: Christopher Delehanty has resigned from MediaAlpha's Board of Directors. The company presented Mr. Delehanty's departure as part of a broader board transition that followed MediaAlpha's move away from being a controlled company in 2024, and it explicitly stated that the resignation was not due to any disagreements related to operations or policies.
All of these items were reported in recent SEC filings and in a company press release. The filings detail the insider sale and RSU activity, while the governance notices document the bylaw changes and the director resignation.
The disclosures combine routine insider tax-related transactions and formal governance modifications. The insider sale was executed through an established 10b5-1 plan and the RSU vesting was recorded at a zero-dollar price per share, while the bylaw updates and board turnover were described by the company as elements of an ongoing post-controlled-company transition.