Insider Trading February 20, 2026

Marriott Executive Sells $1.24M in Stock as Analysts Lift Price Targets

President of APEC Rajeev Menon reduces holdings amid a rally and robust earnings that prompted multiple target increases

By Maya Rios MAR
Marriott Executive Sells $1.24M in Stock as Analysts Lift Price Targets
MAR

Rajeev Menon, president of APEC at Marriott International, sold 3,492 Class A shares on Feb. 19, 2026, realizing $1.24 million. The sale comes while Marriott shares trade near a 52-week high following a strong six-month performance and after the company reported stronger-than-expected fourth-quarter EBITDA, prompting several brokerages to raise price targets.

Key Points

  • Insider sale: Rajeev Menon sold 3,492 Class A shares on Feb. 19, 2026 for $1.24 million and continues to hold 6,000 directly owned Class A shares plus 2,456 restricted stock units.
  • Valuation snapshot: InvestingPro flags Marriott as slightly overvalued at a P/E of 36.5, with market capitalization of $92.16 billion.
  • Analyst optimism: Q4 EBITDA of $1,402 million beat estimates and led BofA, Stifel, Barclays, Goldman Sachs, and BMO Capital to raise price targets, reflecting improved expectations for EBITDA and EPS.

Rajeev Menon, who serves as president of APEC at Marriott International, executed a sale of 3,492 shares of the company’s Class A Common Stock on February 19, 2026. The shares were sold at $354.0 apiece, generating proceeds of approximately $1.24 million.

At the time of the transaction, Marriott stock was trading at $347.93, close to its 52-week peak of $370, and had recorded a 33% gain over the preceding six months. Following the disposition, Menon remains a holder of 6,000 shares of Class A Common Stock outright. In addition to those directly owned shares, Menon also holds 2,456 restricted stock units of Class A Common stock.

Market valuation metrics cited by InvestingPro indicate Marriott may be slightly overvalued at current prices, with a price-to-earnings ratio of 36.5 and a market capitalization of $92.16 billion.


Analyst responses to Marriott’s recent financial results have been broadly constructive. The company reported fourth-quarter EBITDA of $1,402 million, which outpaced BofA Securities’ estimate of $1,381 million and the Street consensus of $1,390 million, and also exceeded the top end of Marriott’s own guidance range.

Following that performance, several broker-dealers adjusted their targets for the stock. BofA Securities raised its price target to $395 while retaining a Buy rating. Stifel increased its target to $333 after the earnings beat. Barclays set a new target of $356, citing an unexpected rise in the royalty rate from Marriott’s co-branded credit card program. Goldman Sachs lifted its price target to $398, noting a 35% increase in credit card fees reflected in Marriott’s 2026 guidance. BMO Capital established a $400 price target, pointing to upside potential in both EBITDA and EPS.

These analyst revisions reflect an improved near-term earnings outlook among brokerages that cover the company. At the same time, the insider sale and the valuation measure cited by InvestingPro highlight mixed signals for investors assessing the stock at current levels.


Summary - Menon sold 3,492 shares on Feb. 19, 2026 at $354.0 per share for $1.24 million; he retains 6,000 directly owned Class A shares and 2,456 Restricted Stock Units. Marriott’s stock was trading at $347.93, near a 52-week high of $370, after a 33% gain over six months. InvestingPro notes a P/E of 36.5 and a market cap of $92.16 billion. Strong Q4 EBITDA of $1,402 million prompted multiple analyst price-target increases.

Risks

  • Valuation risk - With a P/E of 36.5 and a market cap of $92.16 billion, Marriott may be exposed to downside if earnings growth slows; this affects equity investors and broader financial markets.
  • Insider activity signal - The sale by a senior executive could be interpreted by some market participants as a neutral-to-cautious signal, which may influence investor sentiment in the hospitality and travel sectors.
  • Earnings dependency - Analyst target increases are tied to stronger-than-expected EBITDA and credit card fee guidance; if those drivers underperform, hospitality sector valuations and investor expectations could be adversely impacted.

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