Rena Hozore Reiss, who serves as Executive Vice President and General Counsel at Marriott International, executed a sale of 2,512 shares of Class A common stock on February 13, 2026, at a per-share price of $357.00. The transaction yielded $896,784 in proceeds. Following this disposition, Reiss retains 33,487 shares of Class A Common Stock and 6,359 Restricted Stock Units.
The insider sale comes amid a broader financial update from Marriott. The company reported fourth-quarter EBITDA of $1,402 million, a figure that exceeded the consensus Street estimate of $1,390 million and also surpassed Marriott’s internal guidance range. That stronger-than-expected performance has coincided with a round of analyst revisions to the hotel operator’s price targets.
Several firms adjusted their valuations after the earnings announcement. Goldman Sachs raised its price target to $398, citing a notable increase in credit card fees as a factor supporting the revision. BMO Capital lifted its target to $400 and pointed to Marriott’s optimistic 2026 outlook alongside better-than-expected net unit growth. Barclays set a new target of $356, noting the earnings report and a surprise increase in the royalty rate from Marriott’s co-branded credit card program. Bank of America Securities raised its target to $395, referencing the company’s earnings beat, while Stifel moved its target to $333, highlighting the company’s impressive EBITDA results.
The facts reported here are limited to the insider transaction and the company’s disclosed financial and analyst responses. The sale by Reiss and the subsequent analyst actions are presented as reported, without commentary on intent or further implications.
Summary of key developments
- Insider transaction: Rena Hozore Reiss sold 2,512 shares of Marriott Class A common stock at $357.00 per share on February 13, 2026, for a total of $896,784.
- Post-transaction holdings: Reiss retains 33,487 Class A shares and 6,359 Restricted Stock Units.
- Company performance and analyst reaction: Marriott reported Q4 EBITDA of $1,402 million, topping the Street estimate and prompting multiple analyst price-target increases.
Contextual notes
The reporting on earnings and analyst target changes included specific drivers cited by firms: Goldman Sachs referenced a boost in credit card fees; BMO Capital pointed to a favorable 2026 outlook and stronger net unit growth; Barclays highlighted both the earnings result and an unexpected rise in the royalty rate tied to Marriott’s co-branded credit card program. BofA Securities and Stifel likewise raised targets in response to the earnings beat and EBITDA strength.
Key points
- Insider activity - A senior legal executive sold shares, reducing her direct holdings while retaining significant equity and restricted stock units. Sector impact: corporate governance and equities.
- Earnings beat - Marriott’s Q4 EBITDA exceeded expectations, prompting several analyst target increases. Sector impact: hospitality and broader consumer discretionary markets.
- Analyst revisions - Multiple brokerages raised price targets, citing factors such as higher credit card fee income, improved unit growth, and a higher royalty rate from the co-branded card program. Sector impact: financial services exposure through co-branded credit arrangements and hotel franchising economics.
Risks and uncertainties
- Insider sales can be interpreted in multiple ways; the reported transaction provides no explicit rationale. Sector impact: investor sentiment in equities.
- Analyst target changes reflect forward-looking assessments that may be revised again; the article records current targets without projecting future revisions. Sector impact: capital markets and equity valuation.
- The reported royalty-rate change from the co-branded credit card program is noted as a surprise by at least one firm; the long-term implications of that change are not specified in the reported material. Sector impact: financial partnerships and revenue streams tied to loyalty and credit programs.