Jason Gowans, Executive Vice President and Chief Digital & Technology Officer at Levi Strauss & Co (NYSE:LEVI), sold 40,000 shares of Class A Common Stock on February 12, 2026, bringing in $873,324. The trades were executed across multiple transactions at prices between $21.83 and $21.861 per share.
Earlier in the month, on February 6, 2026, Gowans also disposed of 1,358 shares of Class A Common Stock at $20.55 per share. That smaller sale, totaling $27,906, was made to satisfy tax obligations arising from the settlement of vested Restricted Stock Units.
After completing these February transactions, Gowans directly holds 92,199 shares of Levi Strauss & Co.
Separately, the company released its fourth-quarter 2025 financial results, which exceeded analysts' expectations. Levi reported earnings per share of $0.41, above the $0.39 consensus estimate, and revenue of $1.8 billion, outpacing the $1.71 billion forecast.
Despite the upside to estimates on both earnings and revenue, Levi Strauss stock declined in after-hours trading following the release of the quarterly report.
Jefferies has initiated coverage on Levi Strauss with a Buy rating and established a $25 price target. The brokerage cited the company’s emphasis on direct-to-consumer channels, which now represent roughly 50% of Levi’s operations, as a rationale for the coverage. Jefferies noted that the shift toward direct-to-consumer is expected to give the company greater control over pricing, inventory and innovation.
On the shareholder return front, Levi Strauss has paid dividends for eight consecutive years and currently offers a yield of 2.56%.
The combination of insider selling, an earnings beat, an analyst Buy initiation and a modest dividend yield offers investors several discrete datapoints to consider as they assess the company’s near-term outlook and strategic trajectory.