Insider Trading March 20, 2026

Kohl’s Senior HR Executive Makes Multiple Stock Moves, Sells About $20k Worth

Mari Steinmetz reports share disposals and prior large purchases as Kohl’s posts mixed quarterly results and attracts divergent analyst views

By Derek Hwang KSS
Kohl’s Senior HR Executive Makes Multiple Stock Moves, Sells About $20k Worth
KSS

Mari Steinmetz, Kohl’s senior executive in charge of human resources, disclosed a March 20 sale of 1,583 shares at $12.81 worth $20,278. Filings show additional activity earlier in March including sizeable purchases and a separate disposal. The company recently reported fourth-quarter 2025 results that beat on EPS but slightly missed revenue forecasts, while analysts have issued mixed ratings and price-target adjustments.

Key Points

  • Kohl’s Chief People Officer Mari Steinmetz sold 1,583 shares at $12.81 on March 20 for $20,278, while also reporting earlier purchases and a March 19 disposal.
  • Following the March activity, Steinmetz directly owns 218,750 shares, which include 203,822 unvested restricted stock units.
  • Kohl’s reported Q4 2025 EPS of $1.07, beating expectations of $0.85, while revenue of $5 billion slightly missed the $5.02 billion forecast; analyst reactions and price targets varied.

Mari Steinmetz, who serves as Senior Executive Vice President and Chief People Officer at Kohl’s Corporation (NASDAQ: KSS), recorded a sale of 1,583 shares of company common stock on March 20. The price on that transaction was $12.81 per share, producing proceeds of $20,278, according to a Form 4 filing with the Securities and Exchange Commission.

The filing details additional activity earlier in the month. Steinmetz acquired 151,745 shares on March 13 and picked up another 9,706 shares on March 19. That same March 19 filing shows a disposition of 3,375 shares at $12.03 per share, for a total amount of $40,601.

After these reported purchases and sales, Steinmetz is listed as directly holding 218,750 shares of Kohl’s common stock. That total includes 203,822 unvested restricted stock units, as noted in the Form 4 filing.

The company’s market picture at the time of the filing showed the stock trading at $12.45. The filing summary highlights that shares have fallen 36% year-to-date, despite having risen 58% over the prior year.


Valuation and research access

A referenced InvestingPro analysis characterizes Kohl’s as appearing undervalued at current market levels, citing a price-to-earnings ratio of 5.25. The text notes that additional, deeper analysis is available through a Pro Research Report covering KSS and more than 1,400 other U.S. equities.


Recent quarterly results and analyst reactions

Kohl’s reported fourth-quarter 2025 earnings that exceeded expectations on the bottom line, delivering earnings per share of $1.07 versus an anticipated $0.85. Revenue for the quarter totaled $5 billion, slightly below the consensus forecast of $5.02 billion.

Analysts have reached different conclusions following the release. BofA Securities lowered its price target to $15 while maintaining an Underperform rating, citing concerns over decelerating comparable sales. UBS moved its price target to $8 from $7 and kept a Sell rating, noting that comparable sales have declined for the 16th consecutive quarter. Jefferies reduced its target to $15 and maintained a Hold rating, acknowledging EBIT growth even as sales remain soft. BTIG maintained a Neutral rating and projects a slight gross margin decline for fiscal 2026, while expecting sequential improvement in comparable sales.


Context and takeaway

The SEC filing paints a picture of active insider trading by a senior Kohl’s executive across several days in March, with both sizable purchases and discrete disposals. Those moves come against a backdrop of mixed financial metrics for the company - an EPS beat paired with a marginal revenue miss - and a range of analyst assessments that reflect differing views on sales trends and near-term margin trajectory.

Risks

  • Comparable sales deceleration - cited by multiple analysts as a concern - could continue to pressure retail performance and investor sentiment.
  • A slight revenue miss in Q4 2025, despite an EPS beat, highlights potential volatility in top-line results that may affect retail sector valuations.
  • Divergent analyst ratings and price targets introduce uncertainty around consensus views for Kohl’s near-term outlook and valuation.

More from Insider Trading

Control Empresarial Sells 1.158M PBF Energy Shares in $53.4M Transaction Mar 20, 2026 Maze Therapeutics R&D President Sells $736K in Stock After Option Exercise Mar 20, 2026 SoFi EVP Disposes $165,066 of Stock Under Pre-Arranged Plan; Company Sees Mixed Market Signals Mar 20, 2026 Kymera Director Sells 2,500 Shares, Exercises Options Ahead of Analyst Upgrades Mar 20, 2026 Heartflow CEO Executes $243,125 Share Sale Under 10b5-1 Plan Mar 20, 2026