Insider Trading March 19, 2026

Klaviyo Director Executes $3.8M Sale, Converts Series A to Series B as Company Rolls Out $500M Buyback

Co-CEO Andrew Bialecki sells 200,000 Series A shares and converts them to Series B amid a sizable repurchase program and a new Google partnership

By Priya Menon KVYO
Klaviyo Director Executes $3.8M Sale, Converts Series A to Series B as Company Rolls Out $500M Buyback
KVYO

Andrew Bialecki, Co-Chief Executive Officer and director of Klaviyo, Inc. (NYSE:KVYO), sold 200,000 shares of Series A Common Stock on March 17, 2026, for about $3.8 million and converted those shares into Series B Common Stock the same day. The transactions occurred under a Rule 10b5-1 trading plan adopted May 20, 2025. Klaviyo has also announced a $500 million share repurchase program, including an immediate $100 million accelerated repurchase, and entered a strategic partnership with Google to enhance AI-driven customer experiences.

Key Points

  • Andrew Bialecki sold 200,000 shares of Series A Common Stock on March 17, 2026, raising about $3.8 million in two tranches priced between $19.15 and $19.60.
  • On the same day Bialecki converted 200,000 Series A shares into Series B shares and now directly holds 68,144,118 Series B shares plus 8,594,640 Series B shares indirectly through trusts.
  • Klaviyo announced a $500 million share repurchase program - its first buyback - representing approximately 10% of market capitalization and including an immediate $100 million accelerated repurchase, alongside a strategic Google partnership focused on AI-driven customer experiences.

Andrew Bialecki, who serves as Co-Chief Executive Officer and as a director at Klaviyo, Inc. (NYSE: KVYO), completed a sale of 200,000 shares of the company's Series A Common Stock on March 17, 2026, netting approximately $3.8 million. The disposition was executed in two separate tranches, with transaction prices spanning $19.15 to $19.60 per share. According to the filing, 97,379 shares were sold at a weighted average price of $19.60, while the remaining 102,621 shares were sold at a weighted average price of $19.15.

On the same date as the sales, Bialecki converted 200,000 shares of Series A Common Stock into Series B Common Stock. Following these moves, his direct holdings of Series A Common Stock stand at zero. His direct ownership of Series B Common Stock is reported as 68,144,118 shares. In addition, he indirectly holds 8,594,640 shares of Series B Common Stock through various trusts.

The insider transactions were carried out pursuant to a Rule 10b5-1 trading plan that Bialecki adopted on May 20, 2025. The company's publicly quoted share price at the time of reporting is $18.67, representing a 47% decline over the past six months.


These insider actions coincide with a broader corporate move: Klaviyo has announced a $500 million share repurchase program, approved by its board of directors. The company characterized this as its first buyback program and estimated the authorization at roughly 10% of Klaviyo's market capitalization. The program includes an immediate $100 million accelerated share repurchase component.

William Blair analyst Arjun Bhatia is cited as saying that the buyback signals confidence in Klaviyo's prospects. In parallel with the repurchase announcement, Klaviyo disclosed a strategic partnership with Google intended to bolster AI-driven customer experiences. The collaboration is described as integrating Google's search and AI technology with Klaviyo's customer data platform, which the company reports manages 3.4 billion daily interactions.

Taken together, the insider sale and conversion, the sizable repurchase authorization and the Google partnership represent a cluster of financial and strategic moves from Klaviyo. The filing documents and company announcements provide the details of ownership changes, the mechanics of the trades and the stated objectives of the buyback and technology partnership.

Risks

  • The company's stock is trading at $18.67 and has fallen 47% over the past six months, indicating market volatility that could affect investor returns - this impacts equity investors and the technology sector.
  • Insider sales, even when executed under a Rule 10b5-1 plan, may raise questions about near-term insider liquidity needs versus long-term confidence - this is relevant to governance observers and institutional shareholders.
  • The effectiveness of the announced buyback and the Google partnership in improving shareholder value is not guaranteed by the filings and disclosures; execution and integration risks remain - this affects corporate strategy stakeholders and the advertising/marketing technology sector.

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