Insider Trading March 13, 2026

Klaviyo CFO Sells $274,150 in Stock as Company Moves Forward With $500M Buyback

Amanda Whalen executed two planned sales of Series A shares while Klaviyo unveils an initial repurchase program and a Google partnership

By Jordan Park KVYO
Klaviyo CFO Sells $274,150 in Stock as Company Moves Forward With $500M Buyback
KVYO

Amanda Whalen, Chief Financial Officer of Klaviyo, Inc. (KVYO), sold 14,000 shares of Series A Common Stock on March 12, 2026, generating $274,150 in proceeds through two transactions executed under a Rule 10b5-1 plan. The trades took place as Klaviyo’s shares traded near $19.12, below an InvestingPro Fair Value estimate of $24.51. Separately, the company announced a $500 million buyback program with a $100 million accelerated tranche and a strategic partnership with Google to bolster AI-driven customer experiences.

Key Points

  • Klaviyo CFO Amanda Whalen sold 14,000 Series A shares on March 12, 2026, totaling $274,150 in proceeds.
  • Sales were made in two tranches under a Rule 10b5-1 plan adopted August 21, 2025, and authorized by Attorney-in-Fact Landon Edmond.
  • Klaviyo announced a $500 million buyback program including an immediate $100 million accelerated repurchase and disclosed a Google partnership focused on AI-driven customer experiences.

Insider transaction details

Amanda Whalen, Klaviyo, Inc. Chief Financial Officer, sold a total of $274,150 worth of Series A Common Stock on March 12, 2026. The aggregate sale comprised 14,000 shares priced between $19.27 and $20.38.

The dispositions were executed in two separate blocks. The first block included 8,923 shares at a weighted average price of $19.72, with individual trade prices spanning $19.385 to $20.38. The second block consisted of 5,077 shares at a weighted average price of $19.34, with prices ranging from $19.27 to $19.38.

Those transactions were carried out under a pre-established Rule 10b5-1 trading plan that Whalen adopted on August 21, 2025. The sales were authorized by Landon Edmond in his capacity as Attorney-in-Fact.


Current holdings and market context

Following the March 12 sales, Whalen directly holds 412,425 shares of Klaviyo Series A Common Stock. That total comprises 52,394 shares of Series A Common Stock plus 360,031 unvested restricted stock units.

At the time of reporting, Klaviyo’s stock is trading at $19.12. The share price is down nearly 9% over the past week and down 41% year-to-date. InvestingPro’s valuation model lists a Fair Value of $24.51, indicating the stock is currently assessed as undervalued by that measure.


Analyst revisions and investor guidance

According to InvestingPro, 16 analysts have revised their earnings estimates upward for the upcoming period. The same service provides seven additional ProTips aimed at investors tracking KVYO.


Corporate actions and strategic initiatives

In a separate set of corporate developments, Klaviyo announced a $500 million share repurchase program, representing the company’s first buyback authorization. The board approved an immediate $100 million accelerated share repurchase as part of that authorization, which the company said approximates 10% of Klaviyo’s market capitalization.

William Blair analyst Arjun Bhatia commented that the buyback signals confidence in the company. Klaviyo has also entered into a strategic partnership with Google intended to enhance AI-driven customer experiences by combining Google’s search and AI capabilities with Klaviyo’s customer data platform. The collaboration is described as aiming to strengthen Klaviyo’s ability to process customer interactions and manage customer profiles.


What the facts show

The transactions executed by Whalen were prearranged and signed off by an appointed Attorney-in-Fact, and her remaining direct ownership is detailed. Market metrics cited here reflect current trading levels and InvestingPro’s Fair Value estimate. The company’s contemporaneous strategic moves include a large share repurchase program with an accelerated component and a technology partnership intended to expand AI-driven functionality.

Risks

  • Share price volatility - KVYO has declined nearly 9% in the past week and is down 41% year-to-date, which may affect investor sentiment and market timing decisions.
  • Concentration of unvested equity - a substantial portion of Whalen’s holdings (360,031 shares) are unvested restricted stock units, introducing timing and liquidity uncertainty for insider ownership.
  • Execution risk on strategic initiatives - implementation of the $500 million repurchase program and the Google partnership may face operational or integration challenges that could influence near-term outcomes.

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