Insider Trading March 10, 2026

Honest Company SVP Sells Shares to Cover RSU Taxes; Q4 Results Show Mixed Signals

Thomas Sternweis disposed of 14,866 shares as the company reports an EPS miss alongside a modest revenue beat and unchanged analyst stance

By Sofia Navarro HNST
Honest Company SVP Sells Shares to Cover RSU Taxes; Q4 Results Show Mixed Signals
HNST

Thomas Sternweis, senior vice president at The Honest Company (HNST), sold 14,866 shares on March 5, 2026, to satisfy tax obligations arising from vested restricted stock units. The sale totaled $42,368, executed at prices between $2.85 and $2.87. The stock trades at $2.81 with a market capitalization of $316 million. Separately, The Honest Company posted fourth-quarter 2025 results that included an EPS loss that missed expectations while revenue slightly exceeded forecasts. Morgan Stanley kept an Equalweight rating and a $3.00 price target, noting that recent results and initial fiscal 2026 guidance were factored into current valuation.

Key Points

  • Thomas Sternweis sold 14,866 Honest Company shares on March 5, 2026, for $42,368 at prices between $2.85 and $2.87 to cover RSU-related tax liabilities.
  • The Honest Company reported Q4 2025 EPS of -$0.21, missing the forecasted -$0.01, while revenue of $88.04 million beat expectations of $87.7 million.
  • The stock trades at $2.81 with a $316 million market cap; InvestingPro labels the stock undervalued versus Fair Value and Morgan Stanley maintained an Equalweight rating with a $3.00 price target.

Thomas Sternweis, who serves as senior vice president at The Honest Company (NASDAQ: HNST), completed a sale of 14,866 shares of common stock on March 5, 2026. The transactions generated proceeds of $42,368, with share prices in the trades ranging from $2.85 to $2.87 per share.

The company’s share price is currently quoted at $2.81 and the market capitalization sits at $316 million. Analysis from InvestingPro included in the company’s coverage indicates The Honest Company appears undervalued versus its Fair Value estimate, placing it among a list of stocks that InvestingPro identifies as most undervalued.

The disposition by Sternweis was explicitly executed to cover tax liabilities associated with the vesting of previously granted Restricted Stock Units (RSUs). After the sale, Sternweis retains direct ownership of 467,470 shares of the company’s common stock. That total ownership figure includes 349,154 RSUs that are payable in common stock.

Investors should note the stock has fallen 26% over the last six months. InvestingPro also provides 11 additional tips for HNST subscribers, according to the company’s coverage notes.

In corporate results disclosed for the fourth quarter of 2025, The Honest Company reported an earnings-per-share loss of $0.21, which missed the consensus forecast of a $0.01 loss. On the top line, the company recorded revenue of $88.04 million, narrowly above the expected $87.7 million.

Following the release of the fourth-quarter figures and the company’s initial guidance for fiscal 2026, Morgan Stanley maintained an Equalweight rating on The Honest Company and kept a $3.00 price target. The firm indicated that the fourth-quarter outcomes and the guidance that accompanied them exceeded market expectations, and that those developments have been reflected in the stock’s valuation. Morgan Stanley’s commentary suggests the recent financial results have been incorporated into the company’s current market value.

The transaction by Sternweis, the company’s short-term stock performance, the mixed quarterly results and the analyst commentary together present an updated picture of the company’s recent operational and market position. The sale itself was described as a tax-liability-related transaction tied to RSU vesting rather than an open-market disposition motivated by other factors.


Summary

Thomas Sternweis sold 14,866 Honest Company shares on March 5, 2026, for $42,368 to satisfy RSU-related tax liabilities. Post-sale holdings total 467,470 shares, including 349,154 RSUs. The stock trades at $2.81 with a $316 million market cap. The company reported Q4 2025 EPS of -$0.21, missing the -$0.01 forecast, while revenue came in at $88.04 million versus $87.7 million expected. Morgan Stanley kept an Equalweight rating and a $3.00 target, noting results and guidance have been factored into valuation. InvestingPro flags the stock as undervalued relative to Fair Value.

Key points

  • Insider sale - Thomas Sternweis sold 14,866 shares on March 5, 2026, at $2.85 to $2.87, totaling $42,368; the sale covered tax liabilities from RSU vesting.
  • Company performance - Q4 2025 EPS of -$0.21 missed the expected -$0.01, while revenue of $88.04 million beat the $87.7 million estimate.
  • Market context - Stock trades at $2.81 with a $316 million market cap; InvestingPro rates the stock as undervalued relative to its Fair Value and Morgan Stanley maintained an Equalweight rating with a $3.00 price target.

Risks and uncertainties

  • Earnings risk - The company posted an EPS loss in Q4 2025 that fell short of forecasts, indicating potential volatility in profitability - this affects equity markets and investor sentiment toward consumer product issuers.
  • Share-price performance - The stock has declined 26% over the past six months, representing market uncertainty about near-term performance and valuation - relevant to shareholders and capital markets participants.
  • Analyst and valuation sensitivity - Although Morgan Stanley noted results were reflected in the valuation and retained an Equalweight rating with a $3.00 target, future guidance and results could change that outlook - important for investors tracking equities in the consumer goods sector.

Risks

  • Earnings miss - The Q4 2025 EPS loss of $0.21 was worse than the forecasted $0.01, introducing uncertainty around near-term profitability.
  • Stock weakness - The share price has fallen 26% over the prior six months, implying market pressure on valuation and investor confidence.
  • Analyst sensitivity - Morgan Stanley’s current Equalweight rating and $3.00 price target reflect that recent results and guidance have been priced in, leaving limited room for favorable surprises.

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