Insider transactions
Christian P. Cocks, Chief Executive Officer of Hasbro, Inc. (NASDAQ: HAS), sold 254,581 shares of Hasbro common stock on February 12, 2026, for about $18.86 million. The sales took place at prices ranging from $102.6331 to $106.4789 per share, according to a Form 4 filed with the Securities and Exchange Commission.
The filing also shows that Cocks exercised stock options to acquire a total of 191,571 shares of Hasbro common stock. The option exercise prices ranged from $55.78 to $96.79 per share, and the aggregate value of those exercises is listed as $15,599,962.
After completing the sales and the option exercises, Cocks is recorded as owning 249,861 shares of Hasbro common stock directly.
Context from quarterly results and analyst response
These insider moves follow Hasbro’s strong fourth-quarter 2025 financial report. The company posted earnings per share of $1.51 for the quarter, topping the consensus estimate of $0.95 by 58.95%. Revenue for the period reached $1.5 billion, ahead of the $1.26 billion analysts had expected.
Following the quarterly release, several brokerages updated their views and targets on Hasbro. UBS kept a Buy rating and a $99 price target, pointing to solid performance in the gaming portfolio and the toy business. DA Davidson raised its target to $110 from $80, calling the results a "broad-based" beat across segments. Morgan Stanley increased its price target to $119 from $103, maintained an Overweight rating, and highlighted the durability of Hasbro’s growth profile.
Market and sector implications
The documents filed with the SEC quantify Cocks’ transactional activity in precise per-share ranges and overall amounts. The timing of the option exercises and the subsequent sale of shares, combined with the company’s better-than-expected quarter and subsequent analyst reactions, create a set of observable facts for investors to consider when assessing insider activity alongside company fundamentals.
All figures and statements in this report are drawn from the Form 4 filing and the company’s reported quarterly results and the subsequent analyst notes referenced in regulatory filings and company announcements.