Insider Trading February 18, 2026

FirstCash President Sells $740,480 in Stock; Analyst Reaffirms Buy Rating

Howard Hambleton disposes of 4,000 shares under a pre-arranged 10b5-1 plan as Canaccord Genuity keeps a $205 price target

By Maya Rios FCFS
FirstCash President Sells $740,480 in Stock; Analyst Reaffirms Buy Rating
FCFS

Howard F. Hambleton, president of FirstCash Holdings, sold 4,000 shares on February 18, 2026, at $185.12 per share, generating proceeds of $740,480. The transaction was carried out under a 10b5-1 trading plan established on September 11, 2025. After the sale, Hambleton directly holds 35,406 shares. Separately, Canaccord Genuity reiterated its Buy rating on FirstCash Financial and maintained a $205.00 price target following investor meetings with the company’s CFO and head of investor relations in Miami.

Key Points

  • Howard F. Hambleton sold 4,000 FirstCash shares on February 18, 2026 at $185.12, totaling $740,480.
  • The transaction was carried out under a pre-arranged 10b5-1 plan established on September 11, 2025; 5,000 shares remain available for sale under that plan and are subject to timing and minimum price thresholds.
  • Canaccord Genuity maintained its Buy rating and $205.00 price target after investor meetings with FirstCash management, including CFO Doug Orr and Head of Investor Relations Gar Jackson.

Transaction details

Howard F. Hambleton, president of FirstCash Holdings, Inc. (NASDAQ: FCFS), sold 4,000 shares of the company’s common stock on February 18, 2026. The shares changed hands at $185.12 each, resulting in total proceeds of $740,480.00. Following this disposition, Hambleton is reported to directly own 35,406 shares of FirstCash Holdings.

Trading plan specifics

The sale was executed pursuant to a pre-arranged 10b5-1 trading plan that was put in place on September 11, 2025. According to the report, 5,000 shares remain available for sale under the terms of that plan. Those remaining shares are subject to specified timing conditions and minimum price thresholds as defined by the plan.

Analyst coverage and recent meetings

In related market activity, Canaccord Genuity has reaffirmed its Buy rating on FirstCash Financial and kept its price target at $205.00. The firm’s decision followed investor meetings in Miami with members of the company’s management team, including Chief Financial Officer Doug Orr and Head of Investor Relations Gar Jackson. Those meetings were described as providing insights into the company’s strategic direction and financial outlook.

Market reaction and context

Canaccord Genuity’s reiterated Buy rating and unchanged $205.00 target were presented as an expression of the firm’s continued confidence in FirstCash Financial’s prospects. The note accompanying the reaffirmation emphasized that the meetings with management informed the firm’s view, though no additional financial details from those meetings were disclosed in the report.


Summary of facts

  • Sale: 4,000 shares by Howard F. Hambleton on February 18, 2026 at $185.12 per share.
  • Proceeds: $740,480.
  • Post-transaction holdings: Hambleton directly owns 35,406 shares.
  • Trading plan: Pre-arranged 10b5-1 plan established September 11, 2025; 5,000 shares remain available under the plan, subject to timing and minimum price conditions.
  • Analyst action: Canaccord Genuity reiterated a Buy rating with a $205.00 price target after investor meetings with CFO Doug Orr and Head of IR Gar Jackson in Miami.

Risks

  • 5,000 shares remain available for sale under the existing 10b5-1 plan and are subject to specific timing and minimum price conditions, introducing uncertainty about the timing and size of any future insider sales.
  • The report does not disclose further specifics from the investor meetings in Miami, limiting public visibility into the detailed drivers behind the analyst reaffirmation.
  • The transaction was executed under a pre-arranged trading plan established on September 11, 2025; the pre-arranged nature of the plan constrains discretion over the timing of the sale.

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