Stuart Thomas Brent, who serves as President and Chief Operating Officer of FirstCash Holdings (NASDAQ: FCFS), completed a sale of 10,000 shares of the company’s common stock on February 17, 2026, at a unit price of $182.53, for a total transaction value of roughly $1.8 million.
The transaction is documented in a Form 4 filing with the Securities and Exchange Commission, which notes the sale was executed at a single price point of $182.53 per share. The filing further records that Brent now directly owns 150,846 shares of FirstCash Holdings following the disposition.
According to the Form 4, the sale took place under the terms of a pre-arranged 10b5-1 trading plan that Brent established on August 8, 2025. The filing indicates that 15,348 shares remain available to be sold under that plan, and those remaining shares are subject to certain timing conditions and minimum price thresholds laid out in the plan.
Separately, Canaccord Genuity has reaffirmed its Buy rating on First Cash Financial and maintained a price target of $205.00. The firm’s decision to uphold the Buy rating and leave the price target unchanged followed investor meetings with the company’s management team, which included CFO Doug Orr and Head of Investor Relations Gar Jackson. Those meetings were held in Miami.
Canaccord Genuity’s continued Buy rating and an unchanged price target reflect the firm’s maintained expectations for the company’s stock. The report notes that this development is part of ongoing evaluations by analysts regarding First Cash Financial’s performance and potential.
This report is based on the details disclosed in the Form 4 filing and the analyst activity noted in the Canaccord Genuity update. Where specified, figures and dates are drawn from those disclosures.