FirstCash Holdings, Inc. (NASDAQ: FCFS) reported that Executive Vice President and Chief Financial Officer R. Douglas Orr sold a total of 3,000 shares of company stock on February 17, 2026, according to a recent SEC filing.
The filing shows the sales were executed at prices ranging from $182.98 to $182.99 per share, resulting in aggregate proceeds of $548,950. The sales were carried out pursuant to a pre-arranged 10b5-1 trading plan that the filing states was established on June 2, 2025.
Breakdown of the disposition in the filing is as follows: 1,000 shares were sold from an account directly owned by Orr, leaving 110,289 shares owned following that sale. A further 1,000 shares were sold from a spousal trust, with the filing indicating 42,610 shares remained in that vehicle after the transaction. The final tranche of 1,000 shares was sold from a family limited partnership, leaving 36,734 shares owned in that partnership after the sale.
Despite these transactions, the filing notes Orr continues to retain ownership indirectly through a Spousal Trust and a Family Limited Partnership.
In separate developments noted in the filing, Canaccord Genuity has reiterated its Buy rating on First Cash Financial and maintained a $205.00 price target for the company’s stock. Canaccord’s decision follows investor meetings held in Miami with First Cash Financial management, including CFO Doug Orr and Head of Investor Relations Gar Jackson. The firm cited insights gleaned from those meetings as part of its rationale for maintaining the rating and target.
These disclosures comprise the most recent regulatory filing and analyst update available in the company’s public record. The SEC filing provides the specific transactional details and the continuing indirect ownership positions; the Canaccord update reflects an independent broker-dealer assessment following direct engagement with company executives in Miami.
Summary of transaction details:
- Seller: R. Douglas Orr, Executive Vice President and CFO
- Date of sale: February 17, 2026
- Shares sold: 3,000
- Price range: $182.98 - $182.99
- Total proceeds: $548,950
- Plan type: 10b5-1 trading plan established June 2, 2025