FirstCash Holdings, Inc. (NASDAQ: FCFS) reported that Executive Vice President and Chief Financial Officer R. Douglas Orr sold a total of 7,500 shares of company common stock on February 5, 2026, according to a Form 4 filing with the Securities and Exchange Commission.
The aggregate proceeds from the sales amounted to $1,313,940, with executed prices spanning $174.96 to $175.37 per share. The transactions were split into three separate sales:
- 4,000 shares sold directly by Orr at $175.37 per share.
- 1,500 shares sold from a spousal trust at $174.96 per share.
- 2,000 shares sold by a family limited partnership at $175.01 per share.
All three dispositions were carried out under a pre-arranged 10b5-1 trading plan that Orr adopted on June 2, 2025. That plan authorizes Orr, the Family Limited Partnership, and the Spousal Trust to sell up to 44,000 shares of FirstCash common stock, subject to specified minimum price thresholds.
Following the reported February 5 trades, the filing discloses that Orr directly holds 111,289 shares. An additional 43,610 shares remain in the spousal trust, and 37,734 shares are held by the family limited partnership.
In a related development cited in the filing, Canaccord Genuity has maintained a Buy rating on FirstCash Financial and set a $205.00 price target. The firm announced the reiteration after investor meetings with FirstCash management in Miami, which included discussions with CFO Doug Orr and Head of Investor Relations Gar Jackson. The note states Canaccord Genuity’s continued confidence in the company’s outlook, reflected in the unchanged Buy recommendation and the stated price objective.
The information in the SEC filing provides a clear record of the transactions and current holdings, and the Canaccord update records an external analyst view following management meetings. The 10b5-1 framework under which the sales were executed indicates the trades were pre-arranged according to the terms of that plan.
Summary
R. Douglas Orr sold 7,500 FirstCash shares on February 5, 2026, for $1,313,940 under a 10b5-1 plan adopted June 2, 2025. Post-sale holdings include 111,289 shares directly owned by Orr, 43,610 in a spousal trust, and 37,734 in a family limited partnership. Separately, Canaccord Genuity reiterated a Buy rating and set a $205.00 target after meetings with company management in Miami.