First Financial Bankshares (NASDAQ: FFIN) reported an insider purchase on March 6, 2026. According to a Form 4 filing with the Securities and Exchange Commission, Brian D. Goodrich, who serves as executive vice president and general counsel, acquired 1,665 shares of the company's common stock at $29.89 per share, for an aggregate outlay of $49,766.
The trade was executed while the stock was trading near its 52-week low of $28.89 and with the prevailing quote at $30.26. Independent analysis referenced in the filing indicates that the stock appears undervalued when measured against Fair Value metrics.
Key company metrics highlighted alongside the transaction include a market capitalization of $4.31 billion and a dividend yield of 2.51%. The company has a track record of increasing its dividend for 15 consecutive years, a point noted in disclosures accompanying the filing.
On the research front, Brean Capital initiated coverage of First Financial with a Neutral rating and set a $36.00 price target. In that initiation, analyst John Rodis projected earnings per share of $1.95 for fiscal year 2026 and $2.07 for fiscal year 2027. Those estimates are marginally below the consensus figures cited for the same periods, which stand at $1.99 for FY26 and $2.11 for FY27.
Separately, the company has announced internal promotions tied to its succession planning. James Alexander has been elevated to Executive Vice President and Head of Commercial Banking, a post previously held by David Bailey, who is currently president of the company and the bank. Alexander joined First Financial in 2018 following the acquisition of Commercial State Bank in Kingwood.
The combination of an insider purchase, a Neutral analyst initiation, slightly lower EPS projections from Brean Capital versus consensus, and senior management changes provides a compact set of developments for investors to weigh—each documented in public filings and company announcements.