Director Haney Geoff disclosed a direct purchase of 1,500 shares of First Financial Bankshares Inc. (NASDAQ: FFIN) on March 12, 2026, according to a Form 4 filed with the Securities and Exchange Commission. The buy was executed at $29.18 per share, producing a reported transaction value of $43,770.
The transaction took place while the stock was trading close to its 52-week low of $28.54, with the most recent quoted price at $29.32. Following the purchase, Haney Geoff's direct holdings in First Financial Bankshares stand at 33,646 shares.
Valuation metrics reported alongside the trade show a price-to-earnings ratio of 16.58 and a dividend yield of 2.58% for the bank. Separately, Brean Capital initiated coverage of First Financial Bankshares with a Neutral rating and set a price target of $36.00. Brean analyst John Rodis provided earnings-per-share projections of $1.95 for fiscal 2026 and $2.07 for fiscal 2027, figures that are marginally below the current consensus estimates of $1.99 for FY26 and $2.11 for FY27.
In corporate leadership developments, the company announced promotions under its management succession plan. James Alexander has been elevated to Executive Vice President and Head of Commercial Banking, a post previously occupied by David Bailey. Bailey is now president of both the company and the bank. James Alexander has been part of First Financial since 2018, joining the organization after its acquisition of Commercial State Bank in Kingwood, where he served as president.
These personnel changes and the reported insider purchase are part of ongoing strategic initiatives at the bank. The publicly filed Form 4 provides the formal disclosure of the director's purchase, and the firm’s recent analyst coverage and internal promotions were announced in company communications.
Contextual note: The facts presented here are drawn directly from regulatory filings and the company and analyst announcements disclosed in connection with the transaction and leadership changes.