Insider Trading February 23, 2026

First Financial Bankshares Director Adds to Stake with $338,436 Purchase

Geoff Haney increases direct holdings as analysts weigh in and management reshapes commercial banking leadership

By Maya Rios FFIN
First Financial Bankshares Director Adds to Stake with $338,436 Purchase
FFIN

First Financial Bankshares director Geoff Haney bought 10,200 shares of the regional bank at $33.18 per share for a total of $338,436, raising his direct ownership to 32,146 shares following the February 20, 2026 transaction. The company, with a market capitalization of $4.6 billion, is noted as trading at a P/E of 18.06 by InvestingPro and carries a 34-year dividend payment record with a current yield of 2.38%. Recent coverage from Brean Capital and internal executive promotions add context to the insider purchase.

Key Points

  • Director Geoff Haney purchased 10,200 shares at $33.18 per share on February 20, 2026, totaling $338,436, bringing his direct ownership to 32,146 shares.
  • First Financial Bankshares is reported to have a market capitalization of $4.6 billion, a P/E of 18.06 per InvestingPro, and has paid dividends for 34 consecutive years with a 2.38% yield - impacting the regional banking and financials sectors.
  • Brean Capital initiated coverage with a Neutral rating and $36.00 price target; analyst John Rodis' EPS estimates for FY26 and FY27 ($1.95 and $2.07) are slightly below current consensus estimates.

First Financial Bankshares Inc. reported a director purchase that increases an insider's direct stake in the regional bank. According to a Form 4 filing with the Securities and Exchange Commission, director Geoff Haney acquired 10,200 shares of the company's common stock at $33.18 per share, for a total transaction value of $338,436.

Following the transaction, which is recorded as occurring on February 20, 2026, Haney holds 32,146 shares of First Financial Bankshares directly. The company is publicly traded on NASDAQ under the symbol FFIN and has a reported market capitalization of $4.6 billion. InvestingPro analysis cited in the filing indicates the stock trades at a price-to-earnings ratio of 18.06.


Dividend track record and yield

First Financial Bankshares has maintained dividend distributions for 34 consecutive years. The current dividend yield is reported at 2.38%.


Analyst coverage and earnings estimates

Brean Capital has initiated coverage of First Financial Bankshares with a Neutral rating and a price target of $36.00. In its published estimates, analyst John Rodis projects earnings per share of $1.95 for fiscal year 2026 and $2.07 for fiscal year 2027. These estimates are noted as being slightly below the current consensus figures of $1.99 for FY26 and $2.11 for FY27.


Management changes

The company also disclosed internal leadership shifts tied to its management succession plan. James Alexander has been promoted to Executive Vice President and Head of Commercial Banking, stepping into duties previously handled by David Bailey. Bailey will remain in his role as President of both the company and the bank. Alexander joined First Financial in 2018 following the firm's acquisition of Commercial State Bank in Kingwood, where he had served as president.


Context and implications

The Form 4 filing records an insider purchase by a director, while independent analyst coverage and internal executive moves provide concurrent developments for investors to consider. InvestingPro commentary included in the reporting points to a valuation metric, and the recent analyst initiation supplies independent perspective on near-term earnings expectations. The company’s long-running dividend record is highlighted alongside these items as part of the broader shareholder picture.

All figures and disclosures above are taken from public filings and the cited analysis included with the company’s reporting.

Risks

  • Analyst projections from Brean Capital for FY26 and FY27 are modestly below consensus, introducing near-term earnings uncertainty for the regional banking sector.
  • Valuation commentary (P/E of 18.06 per InvestingPro) indicates differing assessments of the stock's fair value, which may affect investor sentiment in the financials market.
  • Management succession and role changes within commercial banking leadership represent organizational adjustments that could influence execution of strategic priorities in the bank's lending and commercial operations.

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