Insider Trading June 5, 2026 04:13 PM

e.l.f. Beauty CCO Jennifer Hartnett Sells $535,916 in Stock Amid Mixed Analyst Outlook

Chief Commercial Officer's sale of 10,318 shares occurs as the stock trades near its 52-week low, while recent fiscal results beat expectations yet trigger price target adjustments across major firms.

By Priya Menon
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Jennifer Catherine Hartnett, Chief Commercial Officer at e.l.f. Beauty, Inc. (NYSE:ELF), executed a transaction on June 4, 2026, selling 10,318 shares of the company's common stock for a total of $535,916. The sale was priced at $51.94 per share and was designated to satisfy tax and other government withholding obligations linked to the vesting of restricted stock units (RSUs). Following this transaction, Hartnett's direct holdings consist of 58,408 shares of e.l.f. Beauty common stock, which includes 24,079 restricted stock units. The transaction occurred while ELF stock was trading near its 52-week low of $49.72, representing a 56% decline over the past year. Despite recent fiscal fourth-quarter 2026 results that surpassed Wall Street estimates for both earnings per share (EPS) and revenue, several analyst firms have adjusted their price targets for e.l.f. Beauty, reflecting mixed sentiments regarding the company's future performance.

e.l.f. Beauty CCO Jennifer Hartnett Sells $535,916 in Stock Amid Mixed Analyst Outlook
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Key Points

  • Jennifer Hartnett sold 10,318 shares for $535,916 to satisfy tax obligations from RSU vesting, leaving her with 58,408 shares including 24,079 RSUs.
  • e.l.f. Beauty reported fiscal fourth-quarter 2026 results that beat Wall Street estimates, with EPS of $0.32 vs $0.29 forecast and revenue of $449.3 million vs $423.23 million forecast.
  • Despite strong financials, analysts have adjusted price targets downward, citing demand concerns, brand concerns, and a slowdown in the base ELF cosmetics brand.

Jennifer Catherine Hartnett, serving as the Chief Commercial Officer at e.l.f. Beauty, Inc. (NYSE:ELF), executed a significant transaction on June 4, 2026, resulting in the sale of 10,318 shares of the company's common stock. The total value of the transaction was recorded at $535,916, with the shares being sold at a price of $51.94 per share. This activity was disclosed in a filing that clarified the nature of the sale, stating that the shares were sold specifically to satisfy tax or other government withholding obligations in connection with the vesting of restricted stock units (RSUs) of e.l.f. Beauty.

Following the completion of this transaction, Ms. Hartnett's direct holdings in the company consist of 58,408 shares of e.l.f. Beauty common stock. This total includes 24,079 restricted stock units. The transaction took place during a period when ELF stock was trading near its 52-week low of $49.72. Over the past year, the stock has experienced a decline of 56%. According to InvestingPro analysis, the stock appears undervalued at current levels, with the platform identifying 17 additional ProTips for investors. Those seeking deeper insights can access comprehensive Pro Research Reports covering ELF and 1,400+ other US equities.

In other recent news, e.l.f. Beauty has reported its fiscal fourth-quarter 2026 results, surpassing Wall Street estimates for both earnings per share (EPS) and revenue. The company posted an EPS of $0.32, exceeding forecasts of $0.29, and achieved revenue of $449.3 million, beating projections of $423.23 million. Despite this strong performance, several analyst firms have adjusted their price targets for e.l.f. Beauty. Piper Sandler lowered its price target to $50 from $60, citing demand concerns, while maintaining a Neutral rating. Canaccord reduced its target to $90 from $100 but kept a Buy rating, highlighting brand concerns. Morgan Stanley also decreased its price target to $59 from $67, maintaining an Equalweight rating due to a slowdown in the base ELF cosmetics brand. Jefferies adjusted its target to $70 from $85, noting a reset to a lower organic growth baseline, but retained a Buy rating. These developments indicate mixed sentiments among analysts despite e.l.f. Beauty's better-than-expected financial results.

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Risks

  • Analyst firms have cited demand concerns, brand concerns, and a slowdown in the base ELF cosmetics brand as reasons for lowering price targets.
  • The stock is trading near its 52-week low of $49.72, having declined 56% over the past year, indicating significant market pressure.

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