Insider Trading February 25, 2026

eBay Accounting Chief Disposes $163K in Stock Amid Company Buybacks and Strong Q4 Results

Rebecca Spencer sold 1,869 shares; transaction comes as eBay reports beats, a $1.2B acquisition and fresh $2B repurchase plan

By Avery Klein EBAY
eBay Accounting Chief Disposes $163K in Stock Amid Company Buybacks and Strong Q4 Results
EBAY

Rebecca Spencer, eBay's vice president and chief accounting officer, sold 1,869 shares on February 20, 2026, for $87.40 each, totaling $163,350. After the sale she holds 9,511 shares. The transaction occurred while eBay shares were trading lower than the sale price and follows a string of corporate actions and financial results including fourth-quarter beats, a $1.2 billion acquisition, and a new $2 billion share repurchase authorization. Multiple analysts adjusted price targets in response to the company's results and guidance.

Key Points

  • Rebecca Spencer, eBay VP and chief accounting officer, sold 1,869 shares on February 20, 2026, at $87.40 per share for $163,350 and now directly owns 9,511 shares - impacts investor perception in the equity markets.
  • eBay reported Q4 revenue and non-GAAP EPS that beat consensus by 3% and 4%, respectively, and announced a $1.2 billion acquisition plus a $2 billion share-repurchase authorization - relevant to e-commerce and broader technology sector investors.
  • Several analysts revised price targets after the results, with targets ranging from $90 to $120, reflecting varied responses from the financial analyst community.

Rebecca Spencer, who serves as vice president and chief accounting officer at eBay Inc. (NASDAQ: EBAY), reported a sale of 1,869 shares of common stock on February 20, 2026. The shares traded at $87.40 apiece, producing a stated transaction value of $163,350. After completing the sale, Spencer is recorded as directly owning 9,511 eBay shares.

The transaction price is above eBay's most recent market quote of $85.30, meaning the shares moved lower relative to the price at which Spencer sold. The insider disposition may invite scrutiny from market participants, though data from InvestingPro cited in company coverage indicates management has been actively repurchasing shares, a sign some investors interpret as leadership support for the company confidence in the company's prospects.

From a valuation and market-capitalization perspective, the e-commerce platform is trading at a price-to-earnings ratio of 19.95 and carries a stated market capitalization of $38.2 billion. InvestingPro 's Fair Value analysis is noted as concluding the stock appears undervalued at the current trading level.

Separately, eBay's reported fourth-quarter financial performance beat Wall Street consensus estimates, with revenue exceeding expectations by 3% and non-GAAP earnings per share topping forecasts by 4%. The company also announced a $1.2 billion acquisition and unveiled a new $2 billion share repurchase authorization, actions that have factored into recent analyst reassessments.

Following the results and related disclosures, several research firms adjusted their price targets or ratings. Benchmark raised its target to $115, citing robust fourth-quarter outcomes and fiscal 2026 guidance that outperformed expectations. BMO Capital increased its target to $120, pointing to net revenue and EPS results that were 3% and 14% above consensus, respectively. Piper Sandler moved its target to $105 and emphasized an 8% year-over-year increase in gross merchandise volume. Truist Securities lifted its target to $94 and referenced continued execution against growth initiatives. Cantor Fitzgerald kept a Neutral rating with a $90 target after the earnings release.

The insider sale, the recent acquisition, share-repurchase authorization and analyst revisions are all current facts reported around eBay's latest reporting cycle. Observers weighing the company's outlook have the mix of management buybacks, reported outperformance and adjusted analyst guidance as inputs in forming their views.


Clear summary: Rebecca Spencer sold 1,869 eBay shares on February 20, 2026, at $87.40 each for $163,350 and retains 9,511 shares; the sale happened while shares traded at $85.30. eBay posted Q4 revenue and non-GAAP EPS above estimates, disclosed a $1.2 billion acquisition and a new $2 billion buyback program, and saw multiple analyst price-target adjustments.

Risks

  • Insider sale may raise questions among investors about insider timing and sentiment; this uncertainty primarily affects equity market participants and e-commerce sector investors.
  • Share price is trading below the insider transaction price, which could create short-term market volatility or perception issues for stakeholders in the technology and consumer internet sectors.
  • Analyst price targets vary materially, indicating differing interpretations of results and guidance; this divergence can contribute to uneven market expectations within financial markets and investment analysis.

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