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Insider Trading March 16, 2026

DraftKings Director Disposes of $55,040 in Shares; Company Posts Revenue Gains Amid Handle Decline

Jocelyn Moore executed a Rule 10b5-1 sale; DraftKings reports mixed operating metrics with rising hold rates and bullish analyst price targets

By Jordan Park DKNG
DraftKings Director Disposes of $55,040 in Shares; Company Posts Revenue Gains Amid Handle Decline
DKNG

DraftKings Inc. director Jocelyn Moore sold 2,150 Class A shares on March 13, 2026, in a pre-arranged Rule 10b5-1 plan, generating $55,040 at $25.60 per share. The transaction leaves Moore with 1,406 directly held shares and 24,778 shares indirectly held through The Mustard Seed Living Trust. The sale occurs against a backdrop of a 42% decline in DraftKings stock over six months even as company revenue rose 13% year-over-year, driven by higher hold rates that helped offset a 28.5% fall in handle. Multiple analysts have adjusted price targets and ratings alongside strategic partnerships and product developments.

Key Points

  • Director Jocelyn Moore sold 2,150 DraftKings Class A shares on March 13, 2026, at $25.60 each for $55,040; the trade was executed under a 10b5-1 plan established December 12, 2025.
  • DraftKings reported a 13% year-over-year revenue increase despite a 28.5% decline in handle, driven by a higher hold rate (10.7% versus 6.8% year-over-year); New York online sports betting revenue rose 68% year-over-year with a 9.0% hold rate.
  • Analyst actions include Bernstein SocGen Group lifting its price target to $30.00 and Stifel reiterating a Buy rating with a $40 target; the company also announced an ESPN partnership for account linking during March Madness.

DraftKings Inc. (NASDAQ:DKNG) director Jocelyn Moore sold 2,150 shares of Class A Common Stock on March 13, 2026, a Form 4 filing with the Securities and Exchange Commission shows. The shares were disposed of at $25.60 apiece, producing a total transaction value of $55,040.

After the sale, Moore is recorded as directly holding 1,406 shares of DraftKings Class A common stock. In addition, she retains an indirect stake of 24,778 shares through The Mustard Seed Living Trust, according to the filing. The sale was executed under a pre-arranged program established December 12, 2025, and implemented in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934.

Moore's transaction takes place while DraftKings shares have fallen 42% over the past six months. Despite the recent pullback in market price, InvestingPro analysis indicates the stock is currently undervalued relative to its Fair Value. The company continues to show a solid financial profile, carrying a "GOOD" financial health score and reporting a gross profit margin of 76%.

Operationally, DraftKings has posted mixed metrics in recent disclosures and third-party analyses. Revenue increased 13% year-over-year even as total handle declined by 28.5%, a divergence Benchmark attributed to an expanded hold rate - 10.7% this year versus 6.8% in the prior year. Benchmark further highlighted a 68% year-over-year revenue increase in New York online sports betting, which it tied to a higher hold rate of 9.0% in that market.

Analysts have responded to the evolving business picture. Bernstein SocGen Group raised its price target for DraftKings to $30.00, citing the potential for the company's predictions product to materially boost marketing spend. Separately, Stifel reaffirmed a Buy rating and maintained a $40 price target, pointing to DraftKings' super app strategy as a longer-term differentiator despite some logistical hurdles.

On the product and distribution front, DraftKings has announced a partnership with ESPN to enable account linking for the upcoming March Madness tournaments. The integration is expected to provide personalized betting suggestions to users, aligning with the company's strategic focus on product features and user engagement.

Moore's sale was carried out under an established 10b5-1 plan set up on December 12, 2025, and the transaction details filed on Form 4 reflect both the direct and indirect holdings remaining after the trade. The combination of insider activity, recent operational results, analyst adjustments, and the ESPN collaboration frames the current public picture of DraftKings as it navigates valuation pressure alongside revenue growth driven by improved hold rates.

Summary of transaction details:

  • Seller: Jocelyn Moore, DraftKings director
  • Date of sale: March 13, 2026
  • Securities sold: 2,150 shares of Class A Common Stock
  • Price per share: $25.60
  • Total value: $55,040
  • Post-sale direct ownership: 1,406 shares
  • Indirect ownership via trust: 24,778 shares (The Mustard Seed Living Trust)
  • Plan type: Pre-arranged Rule 10b5-1 program established December 12, 2025

Risks

  • Share price volatility - DraftKings stock has declined 42% over the past six months, which could affect investor sentiment in the consumer discretionary and online gambling sectors.
  • Operational sensitivity to handle - The company reported a 28.5% decline in handle, indicating dependence on wagering volume trends that impact top-line performance in sports betting markets.
  • Execution and logistical challenges - Stifel noted logistical hurdles related to the super app strategy, representing execution risk in scaling product and integration efforts in the technology and entertainment sectors.

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