Erik Bradbury, the Chief Accounting Officer of DraftKings Inc. (NASDAQ: DKNG), executed the sale of 7,268 shares of Class A common stock on February 19, 2026, generating proceeds of $163,530.
The disposition was carried out under a pre-arranged Rule 10b5-1 trading plan that the company adopted on November 10, 2025. The shares were sold in multiple transactions at a weighted average price of $22.50, with individual trades occurring at prices between $22.32 and $22.97. After the transactions settled, Bradbury is listed as directly owning 36,736 shares of DraftKings.
These insider sales come against a backdrop of notable price pressure for DraftKings stock. The shares have been trading near a 52-week low of $21.01 and sit well below their 52-week high of $49.59. External analysis cited in market commentary indicates the shares have fallen by more than 51% over the past six months, with InvestingPro noting the stock appears undervalued at current levels and offering additional Fair Value estimates on a Most Undervalued stocks list.
DraftKings recently reported fourth-quarter results that outperformed expectations, but management's guidance for the year ahead has created a mixed reaction among sell-side analysts. Several firms adjusted their price targets in response to the forward-looking outlook:
- Truist Securities lowered its price target to $33, attributing the move to concerns about the company's soft guidance despite a strong fourth-quarter showing.
- TD Cowen trimmed its target to $30, citing anticipated costs related to expansion that are not expected to produce immediate benefits.
- Bernstein SocGen Group reduced its target to $28, pointing to reduced visibility on growth following the guidance.
- Stifel set a new target of $40, retaining a Buy rating but noting reservations about promotional spending and the company guidance.
In contrast to Bradbury's sale, company director Harry Sloan made a sizable open-market purchase, acquiring 100,000 shares at an aggregate cost of approximately $2.19 million and bringing his total holdings to 350,219 shares. The simultaneous occurrence of a senior executive sale and a director purchase underscores the divergent insider activity in the wake of the quarterly release and guidance update.
Observed together, the transaction details, recent quarterly results, and the string of analyst target revisions portray a company at a strategic inflection where near-term guidance and expansion-related costs are central to valuation debates. Market participants tracking DraftKings' stock performance and insider flows will likely weigh these elements as they reassess positions.
For investors seeking more detailed quantitative analysis and Fair Value estimates, InvestingPro's published commentary and Most Undervalued stocks list are referenced in market summaries.