Insider Trading February 23, 2026

Cricut CEO Disposes of $821,664 in Stock Across Three Trades

Ashish Arora executed planned sales of 180,000 Class A shares over three days under a 10b5-1 plan; company stock trades near $4.41

By Derek Hwang CRCT
Cricut CEO Disposes of $821,664 in Stock Across Three Trades
CRCT

Cricut, Inc. Chief Executive Officer Ashish Arora sold 180,000 shares of Class A common stock in three transactions between February 19 and February 23, 2026, generating roughly $821,664. The trades were executed under a Rule 10b5-1 trading plan adopted on August 20, 2025. Following the sales, Arora retains direct ownership of 3,798,453 shares. The stock trades at $4.41 and has declined about 25% over the past six months, while InvestingPro analysis rates the company as undervalued relative to its Fair Value.

Key Points

  • Cricut CEO Ashish Arora sold 180,000 Class A shares across three days - February 19, 20 and 23, 2026 - for roughly $821,664 total.
  • Each of the three transactions involved 60,000 shares and were executed under a Rule 10b5-1 trading plan adopted on August 20, 2025; Arora still directly owns 3,798,453 shares following the sales.
  • The stock trades at $4.41 and has fallen about 25% over the past six months, while InvestingPro analysis cited in the filing indicates the company is undervalued relative to its Fair Value - implications for public equity holders and market observers.

Cricut, Inc. (NASDAQ: CRCT) Chief Executive Officer Ashish Arora sold a total of 180,000 shares of Class A common stock over a three-day span from February 19 through February 23, 2026, realizing aggregate proceeds of approximately $821,664.

The sales were reported as three separate transactions of 60,000 shares each. Across those trades the filing lists an aggregate price range of $4.4182 to $4.6527 per share. The per-day breakdown in the Form 4 shows the following details:

  • February 19 - 60,000 shares sold. The filing records a weighted average price in column 4, and indicates these shares were disposed of in multiple transactions at prices ranging from $4.6100 to $4.7050, inclusive.
  • February 20 - 60,000 shares sold. The filing again shows a weighted average price in column 4, with the multiple transactions on that day reported at prices between $4.5400 and $4.6900, inclusive.
  • February 23 - 60,000 shares sold. The column 4 price is a weighted average price. The multiple transactions that day are reported at prices ranging from $4.3600 to $4.6150, inclusive.

After these dispositions, Arora is reported to directly own 3,798,453 shares of Cricut common stock. The filing specifies that the sales were effected pursuant to a Rule 10b5-1 trading plan the reporting person adopted on August 20, 2025. The sale is reflected in the corporate disclosure filing on Form 4.

Market context included in the filing notes that Cricut's shares currently trade at $4.41, and that the stock has fallen approximately 25% over the prior six months. The report also references InvestingPro analysis indicating Cricut remains undervalued relative to its Fair Value.

Investors and market participants looking for deeper company research are directed to CRCT's Pro Research Report, available via InvestingPro, which houses analysis alongside coverage of more than 1,400 other U.S. equities.


Disclosure: The sales described above are those reported in the Form 4 and the filing itself notes the use of a Rule 10b5-1 trading plan adopted on August 20, 2025. The information above reflects the details presented in that filing.

Risks

  • Investor interpretation risk - Even though the sales were made under a Rule 10b5-1 plan, market participants may view executive sales negatively, potentially affecting CRCT's share price and investor sentiment in the equities market.
  • Price volatility risk - The company's share price has declined about 25% over six months, indicating potential short-term volatility for holders and traders in the stock.
  • Information limitation - The filing documents the mechanics and timing of the sales but does not provide additional context about the reporting person's intent or broader company plans, which leaves uncertainties for shareholders and analysts.

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