Coinbase Global Inc (NASDAQ:COIN) Chief People Officer Lawrence J. Brock disclosed a sale of 4,821 shares of Class A common stock on February 24, 2026, according to a recent Form 4 filing. The filing shows the sales produced total proceeds of $744326, with execution prices spanning from $153.399 to $156.0706.
The Form 4 notes the transactions were carried out pursuant to a pre-arranged Rule 10b5-1 trading plan Brock adopted on December 2, 2024. After the reported sale, Brock is listed as directly owning 497 shares of Coinbase Global Inc. He also has an indirect stake of 20,727 shares through 4JMB LLC, the filing indicates.
Market context and valuation notes
The insider sale comes amid uneven price performance for Coinbase stock. An InvestingPro Tip referenced in the filing materials points to a near 11% gain over the previous week, while noting shares remain about 40% lower compared with six months earlier. The stock was trading at $181 at the time of that analysis and, per InvestingPro’s Fair Value assessment, appeared overvalued.
For investors seeking further detail, the filing materials reference a Pro Research Report covering COIN and more than 1,400 other U.S. equities, including an expanded set of ProTips and financial metrics.
Operational performance and strategic moves
Separately, Coinbase reported a 20% decline in fourth-quarter revenue to $1.8 billion, though that figure still exceeded analyst estimates. The company disclosed a net loss of $667 million for the quarter, a result it attributed in part to unrealized losses from marking down cryptocurrency holdings and investments, and to reduced trading activity amid falling token prices.
In response to customer demand and competitive pressures, Coinbase launched a new service enabling U.S. users to trade stocks and ETFs in addition to cryptocurrencies. The service offers 24/5 trading access with zero commissions and includes features such as fractional shares and instant funding. The company said the initiative is intended to integrate digital-asset trading with traditional securities trading to bolster user engagement.
Coinbase has also entered a partnership with Yahoo Finance to facilitate cryptocurrency trading for Yahoo users, integrating Coinbase’s market data and insights into Yahoo’s platform.
Analyst views
On the analyst front, Monness, Crespi, Hardt reiterated a Sell rating on Coinbase and maintained a $120 price target, citing concerns about stablecoin performance. Compass Point cut its price target on the stock to $140 from $190, attributing the revision to declining trading volumes and expressing skepticism about more optimistic forward-looking scenarios.
What the filing shows and what it does not
The Form 4 provides a clear record of the executed transactions, the price range, the trading plan adoption date and Brock’s direct and indirect holdings following the sale. The filing does not provide additional commentary from Brock or management about the motivations behind the trading-plan adoption or the timing of the trades beyond the formal Rule 10b5-1 disclosure.
Investors and market participants will likely weigh the insider sale alongside the company’s recent revenue decline, the fourth-quarter loss, product expansion into stocks and ETFs, and recent analyst assessments when assessing Coinbase’s near-term outlook.