Insider Trading February 27, 2026

Coca-Cola EVP Disposes $1.6M in Shares; Exercises Stock Options the Next Day

Monica Howard Douglas sold 20,000 Coca‑Cola shares and acquired additional shares via options as leadership and guidance updates prompt analyst responses

By Leila Farooq KO
Coca-Cola EVP Disposes $1.6M in Shares; Exercises Stock Options the Next Day
KO

Monica Howard Douglas, Executive Vice President at The Coca-Cola Company, sold 20,000 shares on February 25, 2026, for $1,603,210 and retained a direct stake of 57,532 shares. The following day she exercised employee stock options to purchase 39,517 shares at $80.455. The company also disclosed quarterly results that beat expectations on organic sales and EPS, a 4% dividend increase, and an incoming CEO transition to Henrique Braun on March 31, 2026; several analysts adjusted price targets and ratings in response.

Key Points

  • Monica Howard Douglas sold 20,000 Coca-Cola shares on February 25, 2026, for $1,603,210 at prices between $80.115 and $80.205.
  • Douglas directly owns 57,532 shares after the sale and exercised options on February 26, 2026, to acquire 39,517 shares at $80.455 under the 2024 Equity Plan, with vesting in installments between February 2027 and February 2030.
  • Coca-Cola reported slightly stronger-than-expected organic sales growth and EPS in Q4, announced a 4% dividend increase to $2.12 annually, and disclosed a CEO transition to Henrique Braun on March 31, 2026; UBS and TD Cowen raised price targets while Piper Sandler reiterated an Overweight rating.

Monica Howard Douglas, Executive Vice President at The Coca-Cola Company (NYSE: KO), conducted a pair of equity transactions spanning February 25 and February 26, 2026.

On February 25, Douglas sold 20,000 shares of Coca-Cola common stock for a total of $1,603,210. The shares were transacted at prices between $80.115 and $80.205. After completing that sale, her direct ownership in the company stood at 57,532 shares.

One day later, on February 26, Douglas acquired 39,517 shares through the exercise of employee stock options at an exercise price of $80.455 per share. Those options were granted under The Coca-Cola Company 2024 Equity Plan and are scheduled to vest in installments, becoming exercisable between February 2027 and February 2030.

For context, Coca-Cola's stock is currently trading at $81.49, which the company says is near its 52-week high of $81.09. The firm has also published a series of corporate updates and financial disclosures in recent filings.

In its fourth-quarter report, Coca-Cola posted slightly stronger organic sales growth than anticipated and reported earnings per share that exceeded consensus estimates. In the wake of those results, UBS raised its price target on the stock to $87 while keeping a Buy rating. TD Cowen adjusted its price target to $85 and maintained a Buy rating as well.

The company announced a 4% increase in its quarterly dividend, representing the 64th consecutive year of dividend growth, and setting the annualized payout at $2.12 per share.

Leadership changes were also confirmed in a recent SEC filing. Henrique Braun is slated to assume the role of CEO on March 31, 2026, with James Quincey moving to the position of Executive Chairman. The filing included related compensation details for those changes. Following comments from Braun about sustaining business momentum and responding to market needs, Piper Sandler reiterated an Overweight rating on the stock.

These disclosed insider transactions and corporate updates were included in the company’s filings and analyst notes referenced in recent communications.


Note: This article presents the facts disclosed in company filings and analyst communications without additional commentary or inference.

Risks

  • Insider transactions and option exercises do not, by themselves, indicate future stock performance; market reaction to such moves can vary - this affects equity investors and market participants.
  • Leadership transition and related compensation details confirmed in an SEC filing introduce execution and governance considerations until the new CEO assumes office - this impacts corporate governance observers and fixed-income and equity analysts.
  • Analyst target adjustments and ratings reflect assessments of recent results but do not guarantee future outcomes; investors relying on analyst guidance should consider that targets and ratings may change.

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