Insider sale details
Coca-Cola (NYSE:KO) Chairman and Chief Executive Officer James Quincey sold a total of 250,688 shares of company stock on March 3, 2026, for approximately $19.8 million, according to a Form 4 filing with the Securities and Exchange Commission.
The filing breaks the transaction into components: 688 shares were sold at a price of $79.0522 per share, and an additional 250,000 shares were disposed of at a weighted average price between $79.10 and $79.285 per share. The reported overall price range for the sales was $79.0522 to $79.139 per share.
Post-transaction holdings
After these dispositions, Quincey directly holds 278,155 shares of Coca-Cola stock. The Form 4 also reports several indirect and plan-based holdings: 44,678 shares held indirectly by his wife, 8,944 shares held by a 401(k) Plan, and 35,443 hypothetical shares attributed to a Supplemental 401(k) Plan.
Market context and valuation notes
At the time the filings were reported, Coca-Cola's share price was trading at $77.11, down from a previous close of $79.34. An InvestingPro analysis cited in the filing indicates the stock appears overvalued relative to its Fair Value and lists the company among names on the Most Overvalued list. The company is described as carrying a market capitalization of $332 billion and trading at a price-to-earnings ratio of 25.4. The Pro Research Report is noted as available for Coca-Cola and more than 1,400 other U.S. equities.
Recent company results and guidance
In related disclosures, Coca-Cola reported fourth-quarter results showing organic sales growth that was slightly stronger than expected. The company issued fiscal year 2026 guidance that generally met market expectations for revenue and earnings.
Analyst reactions and ratings
Following the results and guidance, UBS raised its price target for Coca-Cola to $87 and maintained a Buy rating, citing a solid growth outlook. TD Cowen increased its price target to $85, pointing to achievable guidance as well as better-than-expected organic sales and earnings per share. Piper Sandler reiterated an Overweight rating in light of incoming CEO Henrique Braun’s strategic plans to sustain business momentum while adjusting to consumer trends.
Leadership transition and shareholder return
The company announced an executive transition: Henrique Braun will assume the role of Chief Executive Officer on March 31, 2026, with current CEO James Quincey moving into the role of Executive Chairman. Coca-Cola also increased its quarterly dividend by 4 percent, marking the 64th consecutive year of dividend growth. The company additionally named a new head of Investor Relations.
What the filing shows - recap
- Shares sold by Quincey on March 3, 2026: 250,688
- Approximate proceeds: $19.8 million
- Reported sale prices: $79.0522 to $79.139 per share
- Direct shares owned after sale: 278,155
- Indirect/plan holdings: 44,678 (wife), 8,944 (401(k) Plan), 35,443 (Supplemental 401(k) hypothetical shares)
The Form 4 and the company announcements together provide a snapshot of executive-level liquidity activity alongside operational and strategic updates. The filing offers explicit details on the mechanics of the sale and the composition of Quincey’s holdings, while separate corporate disclosures describe recent performance, guidance, analyst responses, and imminent leadership changes.