Insider Trading March 10, 2026

City Holding Director Purchases $14,948 in Shares Under 10b5-1 Plan

Diane W. Strong-Treister adds 129 shares of CHCO as InvestingPro flags the stock as undervalued

By Derek Hwang CHCO
City Holding Director Purchases $14,948 in Shares Under 10b5-1 Plan
CHCO

City Holding Co director Diane W. Strong-Treister bought 129 shares on March 9, 2026, at $115.88 per share for a total of $14,948. The transaction, executed under a Rule 10b5-1 trading plan and disclosed on a Form 4 filing with the SEC, increases her direct holdings to 3,871 shares. InvestingPro analysis noted the stock is trading below its Fair Value and lists City Holding among the Most Undervalued opportunities.

Key Points

  • Director Diane W. Strong-Treister acquired 129 shares of City Holding Co on March 9, 2026, at $115.88 per share, totaling $14,948.
  • Following the transaction, Strong-Treister directly owns 3,871 shares and indirectly owns 1,900 shares via the Diane W. Strong Treister Revocative Trust; the purchase was made under a Rule 10b5-1 Plan and disclosed on a Form 4.
  • InvestingPro analysis cited in the filing indicates CHCO is trading below its Fair Value and lists the stock among its Most Undervalued opportunities; City Holding is a $1.68 billion bank holding company with a 25-year dividend payment record and a 2.97% yield.

Director Diane W. Strong-Treister of City Holding Co (NASDAQ:CHCO) purchased 129 shares of the company's common stock on March 9, 2026, at a per-share price of $115.88, giving the transaction a reported total value of $14,948. The purchase was carried out pursuant to a Rule 10b5-1 Plan and was disclosed in a Form 4 filing with the Securities and Exchange Commission.

Following the reported acquisition, Strong-Treister directly holds 3,871 shares of City Holding Co. In addition to her direct ownership, she indirectly owns 1,900 shares as Self as Trustee for the Diane W. Strong Treister Revocative Trust. At the time of the report, the companys stock was trading at $117.16.

City Holding Co is described in the filing as a $1.68 billion bank holding company. The file notes that the company has maintained dividend payments for 25 consecutive years and currently offers a 2.97% dividend yield. The dividend detail is presented alongside other InvestingPro tips made available to subscribers, of which this dividend statistic is one of seven additional tips referenced.

InvestingPros valuation snapshot, referenced in the disclosure, indicates City Holding is undervalued relative to its Fair Value and places the stock on its Most Undervalued list. No additional commentary on motivations for the trade or future trading intentions was provided beyond the technical disclosure that the purchase was executed under a pre-established Rule 10b5-1 Plan.


Context and implications

  • The purchase was reported in a formal SEC filing (Form 4), confirming the trade and updated ownership figures.
  • The reported price paid per share was $115.88; the market price at the time of reporting was $117.16.
  • InvestingPro analysis referenced in the filing characterizes City Holding as trading below its Fair Value and lists it among the Most Undervalued opportunities.

The facts disclosed are limited to the transaction details, ownership after the trade, the mechanism used for the purchase, and the InvestingPro valuation reference. The filing does not include any statements about intended future transactions or the reasons behind the purchase beyond the use of the Rule 10b5-1 Plan.

Risks

  • The disclosure provides only transaction details and InvestingPros valuation note; it does not state any reasons for the purchase or future trading intentions, limiting insight into insider motivations.
  • InvestingPros assessment that CHCO is undervalued is an analysis referenced in the filing; the filing does not provide additional valuation support within the disclosure itself.
  • The data in the filing focuses on ownership and transaction mechanics without clarifying how the purchase relates to company operations or strategic developments.

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